Just what is the Digital State? 12 leading innovators from the worlds of branding, advertising and marketing engage with this compelling question, and give us their unique views on what the future holds for consumers.
Simon Pont is a British writer, commentator and brand-builder. He is the Chief Strategy Officer at Starcom MediaVest Group, and an EACA Effies judge. His agency career includes being part of Saatchi & Saatchi and Naked Communications, the pioneers of Communications Planning. Hollywood movie studios, Icelandic investment banks, British chocolate bars and Middle Eastern airlines figure among his time on the inside of Adland. He is also the author of The Better Mousetrap: Brand Invention in a Media Democracy (Kogan Page, 2012).
"It's not often that you are glued to every page of a business
book, convinced that the next page can't beat the last, but this
book did just that for me! Compiled and written by Simon Pont, who
is clearly a fiercely intelligent and impassioned modern 'Ad man',
he has thrown open the pages of this compendium to 13 deeply
influential figures in global marketing, to give their views on how
the internet is changing everything. I was blown away by each
chapter, feeling humbled but excited as I read this delicatessen of
insight and genuinely useful, thought provoking prose. (5*
review)"
*B2B Marketing Magazine*
"The challenge of summing up the impact of digital on business and
brands in one book is one thing; finding and inspiring 14 expert
writers from sectors as diverse as advertising, law and finance, to
explain and inform that conclusion, is another. Simon Pont manages
to meet both challenges head-on and, in doing so, tells us
something new about the digital state we're in. Timely, pertinent,
even prescient. "
*Philip Smith, Head of Content Solutions & Studio, Brand Republic
Group, Haymarket Business Media*
"Simon Pont and his panel of experts have wrestled the beast of
elusive definition. Digital State shines a search light across this
technological and cultural revolution of ours, and outlines the
clear shapes and forms that previously lurked in shadow. For those
keen to better understand our digital age and the opportunities it
may afford, this is essential reading."
*Ashley MacKenzie, CEO, Base79*
"Healthy skepticism balanced with issues such as how the digital
state can cure modern marketing, and how story-telling and digital
platforms can make the world a better place."
*Irish Times*
"Insightful, erudite and rammed with opinions, reference points and
perspectives. Ours truly is a Digital State, and now we have a
defining text that explains just what that means. Instructive
reading for those who don't just want to be the denizens of this
digital state, but rather its trailblazers."
*Craig Wills, Executive Strategy Director, The Gild*
"Simon is a smart man, lucid, forward-thinking, efficient, and
these key attributes play through in his latest book. In 'Digital
State', Simon and his circle of preeminent thinkers help decipher
the bigger picture about what 'digital' actually means, driving
into our frontal lobes conclusions that normally (and sadly) are
not afforded in day-to-day life."
*Anthony Ackenhoff, CEO & Co-Founder, Frukt*
"Digital State is an exciting, informative and timely read. A
welter of facts and opinions across numerous fields makes it of
considerable interest to the general reader."
*Geoff Ward, Mysterious Planet*
"Makes the complications of the digital world a lot easier to
swallow. Captivating."
*Wired Insider*
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