Table of Contents

Preface 1. Introduction to the Psychology of Communicating Sustainability Part I. Understanding Environmental Sustainability: What It Means to Consumers 2. Sustainability: Is Perception as Good as Reality? 3. The Many Shades of Greenwashing: Using Consumer Input for Policy Decisions Regarding Green Advertisements 4. Product End-of-Life Decisions Part II. Determinants of Sustainable Consumption 5. Religion and Religiosity’s Influence on Sustainable Consumption Behaviors 6. Sustainable Behavior and Holistic Thinking 7. Green Advertising and Behavior: Non-Hispanics vs. Acculturating Hispanics 8. The Influence of Visual Information on Environmentally Significant Behavior Part III. Increasing Sustainable Consumption: Conceptual Frameworks 9. Reluctant for a Reason? A Persuasion Knowledge Perspective on Green Advertising 10. Promoting Low-Carbon Policy to the Public: Message Framing Matters 11. Consumer Creativity and Its Implications for Sustainability Marketing 12. Consequences of Legislating Packaging Behavior: Germany’s Green Dot Program and Its Communications Part IV. Applications of Environmental Sustainability 13. Preschool Children’s Preference for Energy-Dense, Branded Foods: An Unsustainable Trajectory 14. Semantic Analysis of Energy-Related Conversations in Social Media: A Twitter Case Study 15. Oregon’s Iconic Bottle Bill 16. Defining Livability: How Livable Communities Contribute to and Benefit from Social Cohesion

About the Author

Lynn R. Kahle, University of Oregon, USA

Eda Gurel-Atay, University of Puget Sound, USA