Campaign Strategies The Press as Character Cops Campaign Organization Money and the Campaign The Message--Advertising, Sound Bites, and Polling General Election Strategy, the Convention, VP Selection, and the Debates Lessons for the Future
DAVID R. RUNKEL, currently an Assistant to Attorney General Richard Thornburgh, served most recently as Deputy Director of Harvard University's Institute of Politics at the John F. Kennedy School of Government.
Included as participants or commentators/contributors are: Roger Ailes, Lee Atwater, Edward Rogers, Paul Brountas, Susan Estrich, Jack Corrigan, Ronald Brown, William Carrick, Susan Casey, Frederick DuVal, Richard Hatcher, Allan B. Hubbard, William Lacy, Daniel Mariaschin, J. Frederick Martin, Terry Michael, R. Marc Nuttle, Edward Rollins, Robert Bickel, E.J. Dionne, Howard Fineman, Edward Fouhy, David Gergen, Paul Taylor, Linda Wertheimer, and Judy Woodruff.
?This book is a transcript of a conference at Harvard's Institute
of Politics at which significant participants from the primary and
general presidential election campaigns of 1988 discussed what
occurred and why. . . . The introductions to each topic are
uniformly good, summarizing the major themes raised in each. Two
topics--campaign organizations and media and poll use--are very
interesting. . . .?-Library Journal
"This book is a transcript of a conference at Harvard's Institute
of Politics at which significant participants from the primary and
general presidential election campaigns of 1988 discussed what
occurred and why. . . . The introductions to each topic are
uniformly good, summarizing the major themes raised in each. Two
topics--campaign organizations and media and poll use--are very
interesting. . . ."-Library Journal
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