Table of Contents

Prologue.- PART I: INTRODUCING STRATEGIC MANAGEMENT.- Introducing Strategy and Strategy Making.- Thinking and Acting Strategically.- Adopting a Global Perspective.- Reading an Uncertain Future.- PART II: STRATEGIC ENVIRONMENTS & COMPETITIVE ADVANTAGES.- Identifying Opportunities and Risks.- Reading the Competitive Environment.- Analysing Resources, Capabilities and Core Competencies.- Creating & Maintaining Competitive Advantage.- Reducing Cost.- Differentiating the Product.- PART III: STRATEGIC DILEMMAS.- Determining the Size of an Enterprise.- Integrating the Strategists.- When to Compete and when to Co-operate?.- Managing Risk.- Participating in the Global Economy.- Part IV: BRINGING IT ALL TOGETHER.- Formulating Strategy.- Implementing Strategy.- Monitoring Strategic Performance.- Part V: STRATEGIC ANALYSIS AND AUDIT.- Long Case Studies Epilogue.- Glossary.- Bibliography.- Company Index.- Subject Index.

Promotional Information

'Strategists looking to move away from conventionally structured approaches should welcome this book's innovative and dynamic structure. The discursive style and helpful but discreet highlighting of key concepts is effective...the extensive use of contemporary cases is appropriate for undergraduates and MBAs alike.' - Duncan Angwin, The Times Higher Education Supplement

About the Author

COLIN WHITE is a Professor in the Graduate School of Management at La Trobe University, Australia. The school, which he established, has an international reputation, with links to over 100 universities worldwide, and offers teaching and training programs throughout Asia. Colin himself has worked at Leningrad University, the University of Wales, Swansea and, most recently at Kansai Gaidai University in Japan. He also teaches regularly in China.