galleys to pre-pub media
130+ review copies and press material sent to key media
follow-up contacts
book pitched in person by in-house publicist to trade media
full-page feature in in-house catalog
catalog sent to individual poetry readers (15k) and to purchased
lists of poetry teachers (5k) and academic libraries (2k)
featured on Press website
displayed at appropriate conferences
select print advertising
submitted to all relevant awards and prizes
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