Bob Garfield is the cohost of NPR's 'On The Media' and a columnist for MediaPost. Previously at Advertising Age, he has been a prominent commen-tator on and analyst of advertising and marketing for thirty years. His previous books include The Chaos Scenario. He lives outside Washington, D.C. Doug Levy is the founder and CEO of MEplusYOU, a leading strategic and creative agency that believes authentic relationships fuel astonishing brands. This is his first book. He lives in Dallas.
This is a fabulous book that describes a revolutionary new vision
for marketing, the Relationship Era, based on purpose,
authenticity, trust and care. Written in an easy-to-read style and
full of interesting stories, this book is both inspiring and fun. I
give it my highest recommendation.
John Mackey, founder and co-CEO, Whole Foods
This book is funny, a bit profane and utterly profound. At
Patagonia, we cherish our relationships, but these guys have
located and explained dimensions of the Relationship Era that
opened my eyes and mind. What an enjoyable and enlightening
journey.
Casey Sheahan, CEO, Patagonia
"Can t Buy Me Like "speaks clearly to the challenges every CEO and
CMO is confronting. It identifies the collapse of mass marketing as
we have known it and provides example after example of how
successful companies build trust in the new world.
Ron Shaich, founder, chairman and co-CEO, Panera Bread
The digital and social revolution has challenged even the most
sophisticated marketers among us. But thankfully Garfield and Levy
have given us a much needed blueprint for thriving in this new
relationship era of marketing. This is the book I don t want my
competitors to read.
Eric Ryan, cofounder, Method, and author of "The Method Method"
At last! Garfield and Levy have delivered a manifesto on what
really matters to brands today: honest relationships. They do so by
focusing not on our shiny social technologies but on the
fundamentally changed relationship between business and customer in
a world that looks less like a megaphone and much more like a
network. Read this book; then challenge your business to live by
it!
David Rogers, author of "The Network Is Your Customer"
"Can t Buy Me Like "compellingly captures one of the biggest trends
of our time. If there is a gap between a business s image and its
reality, it will soon be found out and the business will be
punished for it. Using their in-depth industry knowledge in this
beautifully written and immensely readable book, Garfield and Levy
describe in detail how to succeed in the new world.
David Jones, global chief executive officer, HAVAS, and author of
"Who Cares WIns"
Garfield and Levy show how smart, conscious marketers can leverage
today s extraordinary technologies to build authentic relationships
with customers based on trust, authenticity and shared purpose.
This book will usher in a new renaissance in which the marketing
function can finally fulfill its own largely unrealized higher
purpose.
Raj Sisodia, coauthor of "Conscious Capitalism "and "Firms of"
"Endearment," marketing professor, Bentley University
At Zappos, relationships have always been a top priority. "Can t
Buy Me Like "explores why this is so important for all companies.
Garfield and Levy smartly describe how to build relationships with
customers, vendors and employees to create an extraordinary
business.
Tony Hsieh, author of "Delivering Happiness "and CEO, Zappos.com,
Inc."
"This is a fabulous book that describes a revolutionary new vision
for marketing, the Relationship Era, based on purpose,
authenticity, trust and care. Written in an easy-to-read style and
full of interesting stories, this book is both inspiring and fun. I
give it my highest recommendation."
--John Mackey, founder and co-CEO, Whole Foods
"This book is funny, a bit profane and utterly profound. At
Patagonia, we cherish our relationships, but these guys have
located and explained dimensions of the Relationship Era that
opened my eyes--and mind. What an enjoyable and enlighten-ing
journey."
--Casey Sheahan, CEO, Patagonia
""Can't Buy Me Like "speaks clearly to the challenges every CEO and
CMO is con-fronting. It identifies the collapse of mass marketing
as we have known it and provides example after example of how
successful companies build trust in the 'new world.'"
--Ron Shaich, founder, chairman and co-CEO, Panera Bread
"The digital and social revolution has challenged even the most
sophisticated mar-keters among us. But thankfully Garfield and Levy
have given us a much needed blueprint for thriving in this new
relationship era of marketing. This is the book I don't want my
competitors to read."
--Eric Ryan, cofounder, Method, andauthor of "The Method
Method"
"At last! Garfield and Levy have delivered a manifesto on what
really matters to brands today: honest relationships. They do so by
focusing not on our shiny social technologies but on the
fundamentally changed relationship between business and customer in
a world that looks less like a megaphone and much more like a
network. Read this book; then challenge your business to live by
it!"
--David Rogers, author of "The Network Is Your Customer"
""Can't Buy Me Like "compellingly captures one of the biggest
trends of our time. If there is a gap between a business's image
and its reality, it will soon be found out and the business will be
punished for it. Using their in-depth industry knowledge in this
beautifully written and immensely readable book, Garfield and Levy
describe in detail how to succeed in the new world."
--David Jones, global chief executive officer, HAVAS, and author of
"Who Cares WIns"
"Garfield and Levy show how smart, conscious marketers can leverage
today's extraordinary technologies to build authentic relationships
with customers based on trust, authenticity and shared purpose.
This book will usher in a new renais-sance in which the marketing
function can finally fulfill its own largely unrealized higher
purpose."
--Raj Sisodia, coauthor of "Conscious Capitalism "and "Firms
of""Endearment," marketing professor, Bentley University
"At Zappos, relationships have always been a top priority. "Can't
Buy Me Like "explores why this is so important for all companies.
Garfield and Levy smartly describe how to build relationships with
customers, vendors and employees to create an extraordinary
business."
--Tony Hsieh, author of "Delivering Happiness "and CEO, Zappos.com,
Inc.
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