Chapter 1: Introduction: Indian Fashion Chapter 2: A Brief History of Dress, Difference and Fashion Change in India Chapter 3: Contemporary Fashion Practice in Urban India Chapter 4: Reel to Real Life: Re-Fashioning India from Bollywood to Street Chapter 5: Desi-Chic: The Image and Ideals of Fashion in Indian Magazines Chapter 6: Darzi to "Designer": Crafting Couture and High-Fashion for India Chapter 7: Conclusion: "Wrapping it Up" Bibliography Index
The first multidisciplinary study of contemporary Indian fashion that situates India’s unique fashion scene within the wider global context.
Arti Sandhu is Associate Professor of Fashion Design at Columbia College Chicago, USA
[This] is an excellent entry-level book to the subject.
*Costume*
At its heart, Indian Fashion’s narrative emphasizes the role of
dress in the promotion of national identity, culture and tradition,
and also in the embodiment of personal identity, resistance and
modernity. In doing so, it establishes India as a unique global
powerhouse, where luxury, couture, craft and casual are
conspicuously consumed, mixed and matched to articulate a
distinctly modern – yet also distinctly Indian – style
identity.
*Fashion, Society & Popular Culture*
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