Table of Contents

Introduction: Revealing the hidden hands of global market exchange. Think locally, act globally: The political economy of ethical consumption.   Food values: The local and the authentic.  Outsourcing otherness: crafting and marketing culture in the global handicrafts market.   Looping the value chain: Designer copies in a brand-name garment factory.   “Longing for the west”: the geo-symbolics of the ethical consumption discourse in Hungary.  The hands that pick fair trade coffee: Beyond the charms of the family farm.  Making or marketing a difference?  An anthropological examination of the marketing of fair trade cocoa from Ghana.  Produce(ing) equity: Creating fresh markets in a food desert.   Global garment chains, local labour activism: New challenges to trade union and NGO activism in the Tiruppur garment cluster, South India.  NGO campaigns and banks: Constituting risk and uncertainty.  Arbitrating risk through moral values: the case of Kenyan fairtrade.   ‘Uplift and empower’: The market, morality and corporate responsibility on South Africa's platinum belt.   List of Contributors. Preface. Research in Economic Anthropology.  Hidden Hands in the Market: Ethnographies of Fair Trade, Ethical Consumption, and Corporate Social Responsibility.