SECTION 1: Managing football
1. Introduction and market overview 2. Ownership and governance 3.
Finance, revenue generation and cost control 4. Broadcasting and
technology 5. International and global development 6. Sport
marketing and sponsorship 7. Law and regulation 8. Organising and
human resource management 9. Supply chains, retailing and
distribution 10. Leagues and competitions 11. Agents and
intermediaries 12. Stadiums and facilities 13. Public relations and
the media
SECTION 2: Managing football in the big 5
14. England 15. Spain 16. Italy 17. France 18. Germany
SECTION 3: Managing football in emerging markets
19. Australia 20. North America 21. United Arab Emirates 22. China
23. South Africa
SECTION 4: Managing football in established markets
24. Argentina 25. Netherlands 26. Mexico 27. South Korea 28. Russia
29. Conclusions
Sean Hamil is a lecturer at Birkbeck College, University of London, UK. Simon Chadwick is Professor of Sport Business Strategy and Marketing, Coventry University, UK.
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