Table of Contents

About the author Author's note 1. Bad Night At The Union Hotel 2. Spreads On The Bed 3. Mistress of Wine 4. Ashes and Diamonds 5. The Godfathers of East 50th Street 6. Management By Hand Grenade 7. 9 Henrietta Street 8. Sex In The Connaught 9. Never Negotiate With A Husky 10. Name On The Spine 11. Hughes The Money 12. Revolution On The Page 13. Impressionists in the Men's Room 14. Mammoth Sales 15. If You Build It, They Will Come 16. Over and Out 17. Thanks, Bill 18. Home Deliveries 19. This Dog's A Runner 20. Showing What Others Only Tell 21. Publishing Fundamentals 22. Click and Point 23. The Nun's Tale 24. Gandhi in Las Vegas 25. 95 Madison Avenue 26. Complexity and Commitment 27. A Lifetime of Learning 28. Enter The Marketing Man 29. Bring On The Men In White Coats Epilogue Acknowledgments

About the Author

Christopher Davis has spent more than 40 years in publishing, the majority of them with DK, which he joined as one of the founding members in 1974. Over the years he graduated from Managing Editor to Editorial Director to Publisher and Deputy Chairman. When Pearson acquired the company in 2000 he was retained as Publisher until his retirement in 2005. He is now a publishing consultant and writer. He lives in London.