Table of Contents

Introduction; the Editors.- Polls; Roger Mortimore and Anthony Wells.- Post-mortem; Nick Moon.- Scotland; Mark Diffley.- Constituency polls; Tom Mludzinski.- Analysis; Murray Goot.- The Poster Campaign; Jeremy Sinclair.- Conservative; Andrew Cooper.- Labour; Greg Cook.- Scottish National Party; Kevin Pringle.- Liberal Democrats; Olly Grender.- United Kingdom Independence Party; Gawain Towler.- Election Coverage: overview; David Deacon, Dominic Wring, James Stanyer and John Downey.- The Gendered Campaign; Emily Harmer.- Regulatory Issues; Adam Baxter.- Election Debates; Ric Bailey and Michael Jermey.- Analysis of the Debates; Clare Emes.- TV Reporting; Michael Crick.- Print Reporting; Joe Murphy.- The ‘Tory’ Press; Ivor Gaber.- Social Media; Dan Jackson and Darren Lilleker.- Twitter; Steven Ginnis and Carl Miller

Promotional Information

"Elections are a dialogue between politicians and voters, a dialogue that is shaped by the work of pollsters, journalists, broadcasters and party strategists. This book provides a unique account and analysis of the role played by these key actors in the modern electoral process." (John Curtice, Professor of Politics at the University of Strathclyde and President of the British Polling Council, UK)

About the Author

Dominic Wring is Professor of Political Communication at Loughborough University, UK.

Roger Mortimore is Professor of Public Opinion and Political Analysis at King’s College London, UK, and Director of Political Analysis at Ipsos MORI.

Simon Atkinson is Chief Knowledge Officer at Ipsos MORI, UK.