Table of Contents

Chapter1 FamilyMart: “Internet Plus” Strategy.- Chapter2 Jinhuobao: A B2B E-commerce Platform for FMCG in the New Retail Era.- Chapter3 OnePlus: A Chinese Tech Startup Aiming to Disrupt the Global Smartphone Market.- Chapter4 Huawei’s Quest for Global Markets.- Chapter5 Tecno Mobile’s Growth Strategies in Africa.- Chapter6 Can Starbucks Sustain Its High Prices in China?.- Chapter7 ofo: A Bike Sharing Firm From Campus.- Chapter8 "From Product Brand to Platform Brand: Business Evolution of Internet Clothing Brand Handu".- Chapter9 Why Didn’t the SF Heike Project Succeed?.- Chapter10 Haidilao's Crisis Management: Threats, Opportunities and Corporate Values.

About the Author

Founded in 2001, the CEIBS Case Center closely follows management education and practices in China. It has three core tasks: the first is supporting CEIBS faculty to develop more and more high-quality, China-focused cases, and to foster and lead teaching and research innovations. The second is undertaking the construction of the “Shanghai MBA Case Development and Sharing Platform” together with top-tier business schools in Shanghai, and promoting the case method in management education by joint efforts in platform building and sharing. The aim is to raise Shanghai’s management education to the next level by nurturing more business management talents and to enhance the Platform’s prominence nationwide. The third task is operating the Global Platform of China Cases (ChinaCases.Org), a case library focusing on unique management issues in the Chinese business context and following international standards. In so doing, the Center’s vision is to build the best Case Center in China and best China Case Platform in the world.