What is Competitive Identity? The Theory of Competitive Identity Understanding National Image Planning for Competitive Identity Implementing Competitive Identity Competitive Identity and Development

About the Author

SIMON ANHOLT is an author and consultant who advises a number of governments on public diplomacy, brand strategy and development. He was guest-editor of a special issue of the Journal of Brand Management on 'Nation Branding' in 2003, and is the author of Another One Bites the Grass (John Wiley and Son, New York, 2000) and Brand New Justice (Butterworth Heinemann, Oxford, 2003). He is a co-author of Beyond Branding (Kogan Page, 2003), Brands and Branding (The Economist, 2003), Heritage and Identity - Shaping the Nations of the North (Donhead, 2002)

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About the Author