Table of Contents

Foreword by Robert Denton Introduction: The Importance of Candidate Images by Kenneth L. Hacker Campaigns and Candidate Images in American Presidential Elections by Susan A. Hellweg Political Images and Voting Decisions by Kathleen E. Kendall and Scott C. Paine Creating the Eye of the Beholder: Candidate Images and Political Socialization by Robert L. Savage The Formation of Candidate Images during Presidential Campaigns by Dan Nimmo Interpersonal Communication and the Construction of Candidate Images by Kenneth L. Hacker Changing Candidate Images: The Effects of Political Advertising by Lynda Lee Kaid and Mike Chanslor Televised Presidential Debates and Candidate Images by Walter R. Zakahi and Kenneth L. Hacker Meta-analysis of Candidate Images by Susan A. Hellweg and Brian H. Spitzberg Measuring Candidate Images with Semantic Differentials by Lynda Lee Kaid Intensive Analysis and Candidate Images by Dan Nimmo A Rashomonian Approach to the Study of Image Construction by Doug Kruse and Kathleen E. Kendall Linguistic Discourse Analysis of Candidate Image Formulations by Kenneth L. Hacker References Index

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A compendium of up-to-date theory and research on image-making in U.S. presidential elections, specifically dealing with how election results hinge on voter perceptions of candidates and how candidates seek to construct images thought to attract voters.

About the Author

KENNETH L. HACKER is Assistant Professor of Communication Studies at New Mexico State University in Las Cruces. He holds degrees from Sonoma State University, California State University at Sacramento, and the University of Oregon. He has presented numerous papers and published articles and book chapters about political communication, with a primary focus on political images, language, and politics, and voter discourse and candidate images. His primary focus in studying candidate images is to describe and explain how voters influence each other through conversation and how that influence modifies their perceptions of candidates. He is also researching the effects of computer-mediated communication on political communication.