Table of Contents

PART ONE: QUESTIONS OF SHAKESPEARE'S CULTURAL AUTHORITY To e- or Not To e-? Disposing of Shakespeare in the Age of Electronic Mass Media; R.Burt Bardguides of the New Universe: Niche Marketing and the Cultural Logic of Late Shakespeareanism; D.K.Hedrick 'In Fair Verona': Media, Spectacle, and Performance in William Shakespeare's Romeo and Juliet ; P.Donaldson We are the Makers of Manners: The Branagh Phenomenon; M.Thorton Burnett Shakespeare: The Theme Park; D. E.Henderson Harlequin Presents: That '70s Shakespeare and Beyond; L.Osborne Suggested for Mature Readers? Deconstructing Shakespearean Value in Comic Books; J.Heuman & R.Burt The Shatnerification of Shakespeare: Star Trek and the Commonplace Tradition; C.Dionne WSHX: Shakespeare and American Radio; D.Lanier Shakespeare, Bard of Avon; F.Teague Reviving Juliet, Repackaging Romeo: Transformations of Character in Popular Music Lyrics; S.M.Buhler The Making of Authorships: Transversal Navigation in the Wake of Hamlet ; D.J.Hopkins & B.Reynolds Bartlett's Evolving Shakespeare; H.Whall Afterword: Shakespeare and the Holocaust: Julie Taymor's Titus is Beautiful, or Shakesploi Meets the Camp; R.Burt

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STEPHEN M. BUHLER MARK THORTON BURNETT CRAIG DIONNE PETER DONALDSON DIANA E. HENDERSON DONALD K. HENDRICK JOSH HEUMAN D.J. HOPKINS DOUGLAS LANIER LAURIE OSBORNE BRYAN REYNOLDS FRAN TEAGUE HELEN WHALL

About the Author

Richard Burt is Professor of English and Film and Media Studies at the University of Florida, USA.

Reviews

'...a lively and informative treatise on how mass culture, through the mass media, has manipulated, abused, and empowered Shakespeare.' - Choice