Table of Contents

PUBLISHER'S ACKNOWLEDGEMENTS

SERIES EDITOR'S FOREWORD

ACKNOWLEDGEMENTS

CONTRIBUTORS

1.Introduction: Mapping the Media Sports Cultural Complex

PART I: MEDIA SPORT CONSTRUCTION: HISTORY, LABOUR, CULTURE AND ECONOMICS

OVERVIEW

2.Sport as Entertainment: The role of Mass Communications
John Goldlust

3.The TV and Sports Industries
Joan Chandler

4. The Dream Team, Communicative Dirt and Marketing Synergy: USA Basketball and Cross-Merchandising in Television Commercials'
Lawrence A. Wenner

5. Sports Media sans Frontieres
Toby Miller, Geoffrey Lawrence, Jim McKay and David Rowe

6. Speaking the Universal Language of Entertainment: News Corporation, Culture and the Global Sport Media Economy
David L. Andrews7. Sports Page: A Case Study in the Manufacture of Sports News for the Daily Press
Mark D. Lowes8. Bread, Butter and Gravy: An Institutional Approach to Televised Sport Production
Michael Silk, Trevor Slack and John Amis

9. Mega-Events and Media Culture: Sport and the Olympics
Maurice Roche

Further reading

PART II: MEDIA SPORT DECONSTRUCTION: READINGS, FORMS, IDEOLOGIES AND FUTURES

Overview

10. Local Visions of the Global: Some Perspectives from Around the World
Miquel de Morgas Spa, Nancy K. Rivenburgh and James F. Larson

11. Nike's Communication with Black Audiences: A Sociological Analysis of Advertising Effectiveness via Symbolic Interactionism'
Ketra L. Armstrong

12. The Televised Sports Manhood Formula
Michael A. Messner, Michele Dunbar and Darnell Hunt

13. The Basic Content: Ideally Beautiful and Sexy Women for Men
Laurel A. Davis

14. I Want to be The Minority: The Politics of Youthful White Masculinities in Sport and Popular Culture in 1990s America
Kyle W. Kusz15. Women, Sport and Globalization: Competing Discourses of Sexuality and Nation
Deborah Stevenson

16. Representations of football in baseball literature: The lyric fenway, the prosody of the dodgers, and are you ready for some football?
David McGimpsey

17. Sport as Constructed Audience: A Case Study of ESPN's The Extreme Games
Robert E. Rinehart

18. Convergence: Sport on the Information Superhighway
Brian Stoddart

19. Internet Coverage of University Softball and Baseball Websites: The Inequity Continues
Michael Sagas, George B. Cunningham, Brian J. Wigley and Frank B. Ashley

Further reading

INDEX

About the Author

David Rowe is a graduate of the Universities of Nottingham, York and Essex. He is Director of the Cultural Industries and Practices Research Centre (CIPS) at the University of Newcastle, Australia. His books include:
Popular Cultures: Rock Music, Sport and the Politics of Pleasure (1995).
Globalization and Sport: Playing the World (2001).