1. Introduction: Global Culture Industry.
2. Method: Ontology, Movement, Mapping.
3. The Biography of Euro 96: Branding the Event.
4. Art as Concept/Art as Media/Art as Life.
5. The Thingification of the Media: Animism and Animation.
6. The Mediation of Things: In Medias Res.
7. Flow: The Practices and Properties of Circulation.
8. Image, Markets and Display in Brazil.
9. Conclusion: Virtual Objects and the Social Imaginary.
S. Lash, Professor of Cultural Studies, Goldsmiths College,
University of London
C. Lury, Professor of Sociology, Goldsmiths College, University of London
“A fascinating set of accounts of the changing role and meaning of
selected ‘cultural objects’.”
Area “Their empirical work is thorough and detailed, with each
chapter providing a rich description of the history, life, and
geography of the cultural object in question.”
British Journal of Sociology “Scott Lash and Celia Lury
reconceptualize our understanding of cultural industries in the
context of globalization. By analysing and documenting the shift
from representation to objects in contemporary production of
meaning, they open new avenues for research on communication and
culture: things materialize our imaginary, we communicate through
objects. This pathbreaking study will stimulate the intellectual
debate for years to come.”
Manuel Castells, University of Southern California, Los Angeles
“Scott Lash and Celia Lury throw down the gauntlet to liberal and
Marxist economic and cultural theory. They discover meaning-making
at the centre of both production and consumption. Totems rule the
marketplace, and popular culture generates, displaces and energizes
iconic brands. The circulation of economic value has become a
conversation between symbolic things. Deeply researched and
theoretically sophisticated, Global Culture Industry is an
important book.”
Jeffrey Alexander, Yale University “By tracing the lives of a
series of cultural objects, Lash and Lury analyse with great
insight how, in our age of globalization, culture comes to play an
ever more central and intense role in economic production. In the
process, they revise powerfully our traditional notions of the
culture industry.”
Michael Hardt, co-author of Empire and Multitude
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