Table of Contents

CONTENTS

Acknowledgments

Introduction: It’s All in Your Hands

Part One: Ready to Lead

1 The Power of Network Marketing 9

2 The First Steps to Building Your Empire 18

Part Two: Grow Your Network

3 Developing a Community 33

4 Create an Upbeat, Can-Do Culture 38

5 Engage Your Team Members on Facebook 44

6 Healthy Relationships = Healthy Business 49

7 Walking the Talk 55

8 Your Contacts List Is King! 60

9 Maximizing the Potential of Social Media 72

10 Use Trade Shows and Events to Expand Your Prospect Pool 82

11 Sponsoring Wide and Deep 88

Part Three: Learn to Communicate

12 Effective Communication Is Job #1 103

13 Use Print Materials That Reflect Your Best 112

14 Connect with Audiences by Sharing Your Story 116

Part Four: Leading Your Team

15 Techniques for Creating an Engaged Community 129

16 Get the Benefits of Coaching Without Sapping Your Time 146

17 How to Guide Your Vulnerable Rookies 158

18 Chief Cheerleader: Celebrate Everything! 170

19 How to Motivate with Competition 175

Part Five: Going Forward

20 Be a Great Conductor! 181

21 Embracing Change—Your Competitive Edge 186

Conclusion 195

Appendix A: Top Twenty Direct Sales Countries by Sales in U.S. Dollars (Estimated) 199

Appendix B: Top Twenty Countries with Highest Percentage Annual Growth 200

Appendix C: Top Fifty Network Marketing Companies Worldwide 201

Index 206

About the Author 211

About the Author

Mary Christensen is one of the most sought-after speakers on the direct selling circuit and the author of Be a Network Marketing Superstar, Be a Recruiting Superstar, and Be a Party Plan Superstar.