A comprehensive guide to creating dynamic, successful, and innovative library programs that cater to the specialized needs of older adults—an important and growing user group.
Introduction Chapter 1—Why Single Out Seniors? ALA Guidelines for Library and Information Services to Older Adults Guidelines for Library and Information Services to Older Adults One Size Fits All? Aging as a State of Mind Common Myths about Our Aging Brains Factors Associated with Longevity and Good Health Desire to Serve Why Is It Smart for Librarians to Turn Their Attention to This Age Group? Chapter 2—Starting Something Special Environmental Assessment Scanning Internal Assessment Scanning External Scanning Information-Gathering Techniques Advisory Council Focus Groups Community Open Houses, Public Forums, and Discussion Groups Personal Interviews Observation Surveys Assessing Your Information—Putting It All Together Sharing Your Findings Funding: Looking for Assistance—Inside and Out In-House Resources External Resources Granting Your Wishes Grant Search Websites Making a Senior Program a Winning Proposition Carve Out a Space And Why Should We Do This? Location, Location, Location Space Dynamics Furniture and Shelving Kiosks Space for Childhood Favorites Outdoor Spaces Branding Your Program Defining the Ideal—Working with the Realities Chapter 3—Stellar Services Special Senior Services Desk Seniors Webpage E-Readers Computer/Book Enhancement Programs Readability Zoom Text JAWS Screen Accessibility Software Braille Displays and Printers The Future of Computing: Gesture-Based Computing Little Extras Outreach Services Email or Mailing List Senior Advisory Board Conclusion Chapter 4—Enterprising Programs The Fundamentals Umbrella Themes Connectivity Continue the Journey Learning Goals Outcomes = Ready-Made Evaluation Resource and Technology Infusion Money Money Money! Series. Partnerships Programs Other Suggestions Tech Bytes Technology Series A Word on Tech Lingo Partnerships Programs Other Suggestions Wellness Watch Series Partnerships Programs Other Suggestions Random Program Ideas Geocaching Knit Tagging Finding Your Musical Muse Other Stand-Alone Programming Ideas Program Ideas That Need Local Flair Urban Garden Series Philosophical Forum (A Discussion Group Based on the Socrates Café) Blazing Book Club Book Talks Events Prep Series (aka The Sneak Peak) Learning Local Series Staycations Story Bee Video Games Tips for Creating Your Own Programming Consistency Combine Patron Needs and Wants with Your Expertise Think Local Scour the In-House Resources Find Those Free Outside Resources Chapter 5—Promote and Gain a Fan Base The Marketing Mind-Set Marketing to Baby Boomers. Marketing to All Older Adults Marketing Tools (aka Getting Their Attention) Word of Mouth (WOM) Local News Outlets Fee vs. Free Newspapers: Print Format News: Television Format Radio Printed Marketing Material Technology Websites Email List Facebook Page Twitter Account The "Contagious Curiosity" Marketing Strategy Other Tips and Tricks Create Your Own Buzz Conclusion Chapter 6—Everything about Evaluating Creating Gutsy Goals Assessing the Goals Themselves Creating Action-Based Objectives Creating Outcomes Collecting Evaluation Evidence Creating Evaluation Surveys Fostering an Open Dialogue Assessing the Evidence Updating Programs and Services Based on Evaluation Dealing with Bad Feedback or Controversy Bringing It All Together Proving Worth to a Wider Audience Conclusion Appendix A—ALA Guidelines for Library and Information Services to Older Adults Introduction Guidelines for Library and Information Services to Older Adults Appendix B—Sample Surveys Assessment Survey for Older Adults: Current Users Assessment Survey for Older Adults: Current Nonusers Survey for Community Gatekeepers Assessment Survey for Library Staff Appendix C—Free Online Technology Tools Assessment/Evaluation Blogging Book Clubs: Online Bookmarking Collaboration Computer Maintenance Facebook and Alternatives Image Editing Websites Image Sharing Podcasting Presentations Tasking and To-Do Lists Technology Help Text to Speech Video Creation and Editing Video Sharing Website Creators Appendix D—Web Resource List Associations Caregiving Death and Grief: Widow/er Assistive Technology Discounts for Seniors Employment Estate Planning Fitness Fraud Prevention Government Grants Librarian Resources Multitopic Sites Retirement Second Careers for Seniors Taxes Technology Travel for Seniors Volunteering Bibliography Index
Ann Roberts is adult services consultant for Missouri State Library, Jefferson City, MO. Stephanie G. Bauman, MLS, is author of the Libraries Unlimited book Storytimes for Children and a member of the American Library Association.
This text could easily be used by the new librarian serving senior
patrons as well as the seasoned professional who is new to this
role. The work is a great review as well as introduction to the
life of a librarian, illustrating both the positive and the
challenging situations.
*ARBA*
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