About the Author

Sam is a leading academic and practitioner in the emerging field of design led innovation, and has led projects which have transformed businesses by embedding design capability. As Professor of Design and Innovation at the University of Technology Sydney, he leads a team investigating the value of Design Led Innovation to the Australian Economy. Sam also is also the convenor of the recently established Australian Design Integration network and is an executive board member of the Cumulus global network.

Reviews

The book features practical techniques and examples, written in Bucolo's relaxed and friendly style, making it an easy read, and not at all high-brow.
- Curvelive.com

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