Table of Contents

Section 1: Introduction Attitudes and Attitude Change: The Fourth Peak. Section 2: Attitudes, Nature, and Measurement Structure of Attitudes: Judgments, Memory, and Implications for Change. Attitude Measurement. Implicit Attitudes 101: Theoretical and Empirical Insights. Section 3: Attitudes: Origins and Formation Attitude Formation and Change Through Association: An Evaluative Conditioning Account. Origins of Attitudes. The Role of Affect in Attitudes and Attitude Change. Section 4: Attitudes: Change and Resistance. Information Processing Approaches to Persuasion: Integrating Assumptions from the Dual and Single-Processing Perspectives. Attitude Functions in Persuasion: Matching, Involvement, Self-Affirmation, and Hierarchy. Section 5: Attitudes: Beyond Evaluation. A New Framework for Resistance to Persuasion: The Resistance Appraisals Hypothesis. Attitude Strength. Attitudinal Ambivalence. Section 6: Attitudes: Mutual Impacts of Beliefs and Behaviors Attitudes and the Prediction of Behavior. How Behavior Shapes Attitudes: Cognitive Dissonance Processes. Section 7: Attitudes: The Social Context Social Identity and Attitudes. Persuasion from Minority and Majority Groups. Normative Beliefs as Agents of Influence: Basic Processes and Real-World Applications.

About the Author

Radmila Prislin, William D. Crano