David Plouffe served as the campaign manager for Barack Obama's primary and general election victories in 2008. He was the architect of the strategy for both elections. Prior to running the Obama campaign, Plouffe served as a leading Democratic Party media consultant from 2001 to 2007, playing a key role in the election of U.S. senators, governors, mayors, and House members across the country.
."..engaging, detailed and frequently illuminating account of the
Obama presidential campaign..."
-"Miami Herald"
."..a gripping blockbuster of a book, manna for political
aficianados and newcomers to elections alike, full of scrappy
details, minute explanations of strategy, tales from the trail and
candid assessments of mistakes made and lessons learned."
-Daily Kos
"After reading Plouffe's engaging, detailed and frequently
illuminating account of the Obama presidential campaign, one can
see how the campaign was lucky and good-- indeed, often very, very
good."
-"San Francisco Chronicle"
"[Plouffe] gives readers a visceral sense of the campaign from an
insider's point of view...He offers acute assessments of the larger
dynamics at play in the 2008 race, and he is frank about missteps
that the Obama campaign made along the way...A detailed and
revealing account."
-Michiko Kakutani, "The New York Times"
"Plouffe has written the most important political book of the year.
It reads like a thriller...I flipped it open, read a few lines and
was hooked...But it's not the insider look at the past that makes
the book so important. It's what it shows us about the present--and
the effect it could have on the future."
-Arianna Huffington, "The Huffington Post"
..".engaging, detailed and frequently illuminating account of the
Obama presidential campaign..."
-"Miami Herald"
..".a gripping blockbuster of a book, manna for political
aficianados and newcomers to elections alike, full of scrappy
details, minute explanations of strategy, tales from the trail and
candid assessments of mistakes made and lessons learned."
-Daily Kos
"After reading Plouffe''s engaging, detailed and frequently
illuminating account of the Obama presidential campaign, one can
see how the campaign was lucky and good-- indeed, often very, very
good."
-"San Francisco Chronicle"
"[Plouffe] gives readers a visceral sense of the campaign from an
insider''s point of view...He offers acute assessments of the
larger dynamics at play in the 2008 race, and he is frank about
missteps that the Obama campaign made along the way...A detailed
and revealing account."
-Michiko Kakutani, "The New York Times"
"Plouffe has written the most i
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