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Business Skills All-In-One for Dummies
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Table of Contents

Introduction 1 About This Book 1 Foolish Assumptions 1 Icons Used in This Book 2 Beyond the Book 2 Where to Go from Here 3 Book 1: Accounting 5 Chapter 1: Introducing Financial Statements 7 Setting the Stage for Financial Statements 8 Income Statement 10 Balance Sheet 13 Statement of Cash Flows 17 A Note about the Statement of Changes in Shareowners' Equity 20 Gleaning Important Information from Financial Statements 20 Keeping in Compliance with Accounting and Financial Reporting Standards 24 Chapter 2: Reporting Profit or Loss in the Income Statement 31 Presenting Typical Income Statements 32 Taking Care of Housekeeping Details 36 Being an Active Reader 38 Deconstructing Profit 40 Pinpointing the Assets and Liabilities Used to Record Revenue and Expenses 45 Reporting Unusual Gains and Losses 51 Watching for Misconceptions and Misleading Reports 53 Chapter 3: Reporting Financial Condition in the Balance Sheet 55 Expanding the Accounting Equation 56 Presenting a Proper Balance Sheet 57 Judging Liquidity and Solvency 61 Understanding That Transactions Drive the Balance Sheet 64 Sizing Up Assets and Liabilities 68 Financing a Business: Sources of Cash and Capital 74 Recognizing the Hodgepodge of Values Reported in a Balance Sheet 77 Chapter 4: Reporting Cash Sources and Uses in the Statement of Cash Flows 79 Meeting the Statement of Cash Flows 80 Explaining the Variance between Cash Flow and Net Income 84 Sailing through the Rest of the Statement of Cash Flows 90 Pinning Down Free Cash Flow 94 Limitations of the Statement of Cash Flows 95 Chapter 5: Reading a Financial Report 97 Knowing the Rules of the Game 98 Making Investment Choices 99 Contrasting Reading Financial Reports of Private versus Public Businesses 101 Using Ratios to Digest Financial Statements 102 Frolicking through the Footnotes 117 Checking Out the Auditor's Report 118 Book 2: Operations Management 123 Chapter 1: Designing Processes to Meet Goals 125 Getting Started with Process Improvement 126 Planning Operations 126 Improving Processes According to a Goal 129 Managing Bottlenecks 137 Chapter 2: Planning for Successful Operations 141 Planning from the Top Down 142 Exploring the Components of an Aggregate Plan 145 Considering Materials 148 Planning for Services 152 Applying Information to the Entire Organization 154 Chapter 3: Creating a Quality Organization 157 Reaching Beyond Traditional Improvement Programs 158 Adding to the Tool Box 161 Overcoming Obstacles 172 Book 3: Decision-Making 175 Chapter 1: The Key Ingredients for Effective Decisions 177 Distinguishing the Different Kinds of Decisions 177 Identifying the Different Decision-Making Styles 179 Recognizing the Workplace Environment and Culture as a Force 180 Developing the Decision-Maker: To Grow or Not? 188 Chapter 2: Walking through the Decision-Making Process 191 Clarifying the Purpose of the Decision 192 Eliciting All Relevant Info 193 Sifting and Sorting Data: Analysis 198 Generating Options 205 Assessing Immediate and Future Risk 209 Mapping the Consequences: Knowing Who Is Affected and How 211 Making the Decision 212 Communicating the Decision Effectively 213 Implementing the Decision 214 Decision-Making on Auto-Pilot 218 Chapter 3: Becoming a More Effective Decision-Maker 223 Upping Your Game: Transitioning from Area-Specific to Strategic Decisions 224 Displaying Character through Decision-Making 231 Improving Your Decision-Making by Becoming a Better Leader 235 Creating Safe and Stable Workplaces 238 Book 4: Project Management 243 Chapter 1: Achieving Results 245 Determining What Makes a Project a Project 245 Defining Project Management 250 Knowing the Project Manager's Role 257 Do You Have What It Takes to Be an Effective Project Manager? 261 Chapter 2: Knowing Your Project's Audiences 263 Understanding Your Project's Audiences 264 Developing an Audience List 264 Considering the Drivers, Supporters, and Observers 272 Displaying Your Audience List 278 Confirming Your Audience's Authority 279 Assessing Your Audience's Power and Interest 281 Chapter 3: Clarifying Your Project 283 Defining Your Project with a Scope Statement 283 Looking at the Big Picture: Explaining the Need for Your Project 286 Marking Boundaries: Project Constraints 302 Documenting Your Assumptions 305 Presenting Your Scope Statement 306 Chapter 4: Developing a Game Plan 309 Breaking Your Project into Manageable Chunks 309 Creating and Displaying a WBS 322 Identifying Risks While Detailing Your Work 332 Documenting Your Planned Project Work 334 Chapter 5: Keeping Everyone Informed 335 Successful Communication Basics 336 Choosing the Appropriate Medium for Project Communication 340 Preparing a Written Project-Progress Report 345 Holding Key Project Meetings 351 Preparing a Project Communications Management Plan 353 Book 5: Linkedin 355 Chapter 1: Looking into LinkedIn 357 Understanding Your New Contact Management and Networking Toolkit 358 Discovering What You Can Do with LinkedIn 363 Understanding LinkedIn Costs and Benefits 367 Navigating LinkedIn 373 Chapter 2: Signing Up and Creating Your Account 377 Joining LinkedIn 377 Starting to Build Your Network 388 Chapter 3: Growing Your Network 391 Building a Meaningful Network 392 Sending Connection Requests 405 Accepting (or Gracefully Declining) Invitations 412 Chapter 4: Exploring the Power of Recommendations 415 Understanding Recommendations 416 Writing Recommendations 418 Requesting Recommendations 422 Gracefully Declining a Recommendation (or a Request for One) 425 Managing Recommendations 426 Chapter 5: Finding Employees 431 Managing Your Job Listings 432 Screening Candidates with LinkedIn 442 Using Strategies to Find Active or Passive Job Seekers 444 Book 6: Business Writing 445 Chapter 1: Planning Your Message 447 Adopting the Plan-Draft-Edit Principle 447 Fine-Tuning Your Plan: Your Goals and Audience 448 Making People Care 457 Choosing Your Written Voice: Tone 461 Using Relationship-Building Techniques 465 Chapter 2: Making Your Writing Work 469 Stepping into a Twenty-First-Century Writing Style 469 Enlivening Your Language 478 Using Reader-Friendly Graphic Techniques 485 Chapter 3: Improving Your Work 491 Changing Hats: Going from Writer to Editor 491 Reviewing the Big and Small Pictures 495 Moving from Passive to Active 505 Sidestepping Jargon, Cliches, and Extra Modifiers 508 Chapter 4: Troubleshooting Your Writing 513 Organizing Your Document 513 Catching Common Mistakes 521 Reviewing and Proofreading: The Final Check 529 Chapter 5: Writing Emails That Get Results 535 Fast-Forwarding Your Agenda In-House and Out-of-House 536 Getting Off to a Great Start 538 Building Messages That Achieve Your Goals 542 Structuring Your Middle Ground 548 Closing Strong 550 Perfecting Your Writing for Email 551 Book 7: Digital Marketing 557 Chapter 1: Understanding the Customer Journey 559 Creating a Customer Avatar 560 Getting Clear on the Value You Provide 566 Knowing the Stages of the Customer Journey 568 Preparing Your Customer Journey Road Map 575 Chapter 2: Crafting Winning Offers 577 Offering Value in Advance 578 Designing an Ungated Offer 579 Designing a Gated Offer 580 Designing Deep-Discount Offers 590 Maximizing Profit 595 Chapter 3: Pursuing Content Marketing Perfection 599 Knowing the Dynamics of Content Marketing 600 Finding Your Path to Perfect Content Marketing 601 Executing Perfect Content Marketing 614 Distributing Content to Attract an Audience 616 Chapter 4: Blogging for Business 621 Establishing a Blog Publishing Process 622 Applying Blog Headline Formulas 631 Auditing a Blog Post 634 Chapter 5: Following Up with Email Marketing 641 Understanding Marketing Emails 642 Sending Broadcast and Triggered Emails 644 Building a Promotional Calendar 646 Creating Email Campaigns 651 Writing and Designing Effective Emails 656 Cuing the Click 660 Getting More Clicks and Opens 660 Ensuring Email Deliverability 663 Index 667

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