Part I. The Environment of International Business: 1. AWB and the Iraqi oil-for-food scandal: just a cost of doing business? Peter K. Ross; 2. Walking the blurry line in China: negotiating deals and staying out of jail Cheryl Rivers; 3. The feasibility of solar energy in el Junco Julie Rowney and Alejandro Cisneros; 4. Colombian coffee: issues of sustainability? Christina Stringer and Adriana Roldán-Pérez; 5. Preserving paradise: Shell's sustainable development programs in the Philippines Raymund B. Habaradas; Part II. Strategy and Entrepreneurship in International Business: 6. Dewak: the positioning and growth of a born global software firm from a developing country Sascha Fuerst; 7. Qingdao Applied Chemistry Company (Kingking): pivoting into a new global strategy Henry T. Tsuei and Manuel Serapio; 8. Bangkok Dusit Medical Services Public Company Limited: healthy international expansion Pachsiry Chompukum and Chintana Bunbongkarn; 9. The growth and internationalisation of Geely – the Chinese car manufacturer Cindy Qin, Prem Ramburuth and Yue Wang; 10. Parking Creators International Massoud Saghafi; 11. Tasty Southern Seeds Jessica Smart and Andre M. Everett; 12. Introducing innovations in education: the Ateneo Graduate School of Business Asuncion Sebastian; Part III. Managing People in International Business: 13. John Parker's expatriate experiences in China Cindy Qin and Prem Ramburuth; 14. Dilemmas in working across cultures: Arun in a conundrum Amanda Budde-Sung; 15. Working in Chinese firms Haina Zhang and Andre M. Everett; 16. Losing touch with the context: the story of Ravinaki Resort in Fiji Sally Anne Gaunt and Dan V. Caprar; 17. Foxconn: the complexity of quality control in a Chinese context Shih-wei Hsu, Maris Farquharson and Anders Örtenblad; 18. Quality through culture: organisational development at New American Ice Cream Diana Ruwhiu and Graham Elkin; Part IV. Operation in International Markets: 19. Learning from experience: purchasing industrial machinery from China Sergio Biggemann and Andre M. Everett; 20. Country of origin labelling and the New Zealand seafood industry Glenn Simmons, Christina Stringer and Eugene Rees; 21. Ubisoft: competing in the global video gaming industry Eliseo A. Aurellado; 22. Taobao vs. eBay: the fight between a local nobody and a global giant Zhu Hang, Chai Wenjing, Su Xing and Wu Ziwei; 23. The internationalisation of COSCO and its investment in New Zealand Yan Shi, Christina Stringer and Gloria Lan Ge; 24. Developing education exchanges between China and the West: the case of Bricknowledge and Mericia William X. Wei, Kimberley Howard and Evan Goodwin.
Brings the challenges of contemporary international business into the classroom through cases studies from a diverse range of industries.
Prem Ramburuth is a Professor in International Business in the Australian School of Business (ASB). She has held several leadership positions at UNSW. She has been Associate Dean Education (2007–2011), Associate Dean Undergraduate Programs (2007–2009), Head of School of Organisation and Management (2006) and Associate Head of School (2005), Foundation Director of the ASB Education Development Unit (1998–2000) and Deputy Director of the UNSW Learning Centre (1994–1997). She chairs the Academic Board (from 2011), the Committee on Education (from 2010) and Academic Board Advisory Committee (from 2011) and, as President, serves as a member of and oversees proceedings of all Academic Board standing committees. Prem is a member of the UNSW Council and several of its committees, and serves on both the Executive Team and Vice Chancellor's Advisory Committee. Prem's area of expertise focuses on Cross-Cultural and Diversity Management in Business and Higher Education, and she is recognised nationally and internationally for her scholarship in Learning and Teaching. She is the recipient of an Australian Learning and Teaching Council Citation for Enhancing Student Learning (2009), Pearson ANZAM Management Educator of the Year Award (2003) and the Vice-Chancellor's Award for Teaching Excellence (2002). She has been an active member of the Learning and Teaching Network of the Australian Business Deans' Council (ABDC) and is the ASB's representative on the United Nation's Principles for Responsible Management Education (UNPRME). Prem is a member of the Australian Institute of Company Directors (AICD) and several leading professional organisations. Christina Stringer is a Senior Lecturer in the Department of Management and International Business. Christina specialises in international business (in particular Asia and Latin America). She has undertaken extensive research into New Zealand's primary industries including fisheries, dairy and forestry with a particular focus on Asia. She recently completed a major project for the Ministry of Fisheries which looked at the offshore processing of New Zealand caught fish in China. Christina's other research interests include fair trade and certification schemes. Manuel Serapio is Director of the International Business program at the University of Colorado, Denver.
'It is not often that a case collection provides the depth, scope
and clarity that make it a useful companion for both teaching and
research. This collection does just that, providing an
interdisciplinary lens with which to observe, reflect on, and, most
importantly, understand complex business problems, in particular in
the Asia-Pacific region.' Oded Shenkar, Ford Motor Company Chair in
Global Business Management, Ohio State University
'A case book we've been waiting for! Its objective is to encourage
and enable faculty and teaching staff to infuse IB content into
business courses at all levels. It offers a wide array of 25
topical 'real life' cases on IB problems and issues from the
Asia-Pacific region. Instructors will particularly welcome the set
of related insightful teaching notes. Besides its rich contents,
the book has value in that it presents shorter cases. It fills the
gap of lacking case studies from outside the US or Europe. It's a
must for any IB teacher who wants to gear-up his/her teaching
towards the Century of the Asia Pacific.' Klaus Macharzina,
Emeritus Professor and AIB Fellow, Hohenheim University
'This is a very informative and well constructed collection of case
studies pertaining to international business in the Asia Pacific.
Particularly refreshing and insightful are unique conditions,
whether institutional and regulatory or sociocultural and economic,
facing multinationals or domestic firms competing in the region,
making it a very useful book for instructors and students
interested in business landscapes and strategies unfolding there.
The book is also to be commended for its diversity of topics,
industry, organizational form, and [the] institutional environment
it successfully covers, providing readers with a synthesized
learning tool for multiple courses for multiple learning objectives
relating to international business in the Asia Pacific.' Yadong
Luo, Emery Findlay Distinguished Chair, University of Miami
'This is an excellent set of short cases useful in any business
school class that prepares folks to understand, and work in, any of
the dynamic and rapidly growing Asian economies.' Raj Aggarwal,
Sullivan Professor of International Business, University of
Akron
'Professors Ramburuth, Stringer, and Serapio have created an
impressive collection of cases and teaching notes. The true extent
of globalization in the world economy is not often well
represented, but in this one volume, you will find true diversity
in topic, country, and industry. Small companies you've never heard
of, and large companies that should be better known in the West,
like Geely, Alibaba, and Rio Tinto, are covered. With the diversity
of cases, and the increased need for students to understand global
economies, this collection is a great resource for faculty at
institutions all around the world.' Kenneth G. Brown, University of
Iowa
'Congratulations to PACIBER for its major accomplishment of this
case book. During the past 25 years, PACIBER has been one of the
major forces in driving the growth and expansion of international
business education in the Asia-Pacific region. This case book is
further evidence of the role of PACIBER in advancing international
business education in this region. With more than 20 cases from
academics across the … region, I believe this … book will provide
valuable learning experiences for readers, both academics and
practitioners.' Khunying Suchada Kiranandana, Chairperson,
Chulalongkorn University Council
'The PACIBER casebook is a thoughtful and valuable collection of
cases written by international business professionals who have vast
experiences in countries across the Asia-Pacific region. Through
these cases, highly relevant scenarios in the international
business environment can be brought into an educational setting to
engage participants on decidedly relevant Asia-Pacific topics and
issues.' Dr Stefanie Lenway, Eli and Edythe L. Broad Dean, Michigan
State University
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