About the Author

Andrew McAfee coined the phrase "Enterprise 2.0" in a spring 2006 Sloan Management Review article. Since that time he has continued to do field research on the use of the new technologies within companies, and to write extensively on the topic, primarily in his blog (which has become one of the more popular ones in the IT sphere). He has also been interviewed and quoted extensively both in the mainstream and technology-focused media. He consults and speaks frequently on the subject.

Reviews

"If you're intent on positioning your business for the future, and would rather lead than follow, you need to read this book." -Gary Hamel We'd recommend this book to any under-appreciated CIO seeking self-improvement, and to executives trying to extract greater value from their IT spending... --ZDNet UK, October 12, 2009

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