Introduction Chapter 1: The Evolution of the fashion show Chapter 2: Contemporary contexts of the fashion show Chapter 3: Marketing and communications Chapter 4: Creating a spectacle: planning a fashion show Chapter 5: Show day Chapter 6: After the show The future of the fashion show Bibliography Acknowledgements Index
The fashion show represents a key element of the global fashion industry: this book will uniquely provide comprehensive coverage of the history, theory and practice of shows
Gill Stark is Assistant Dean and Head of the School of Creative and Liberal Arts at Regent’s University London. She has worked as a fashion designer and in academia and has previously held posts at AIU London and the London College of Fashion as well as teaching roles at other UK universities. Gill has produced fashion shows in industry and for universities and for many years has taught fashion show production to international students.
Gill Stark has proffered a rather fascinating read for almost any
fashion reader… this is a book that has something to offer even the
most jaded fashion reader.
*NY Journal of Books*
Perfect for upcoming fashion designers, [this] is an absolute must
if you want to gain more insight into the industry.
*London Runway*
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