Table of Contents

Contents
Preface

• Part I: Introduction
• Leisure: The World’s Largest Industry
• Leisure as Business
• The Case Study Introduction
• Part II: Theories and Applications
• Introduction
• Building the Commitment to Change
• Strategy
• Structure
• Systems
• Staff
• Style
• Shared Values
• Skills
• Change in Retrospect
• Results
• Case Study Conclusions
• Recreation Services Today
• Part III: Components
• Introduction
• Understanding Good Customer (or Guest) Service
• Difficult Customers
• Getting the Most from Employees
• Teamwork and Delegation
• Volunteers
• Finance and Accountants
• The Importance of Marketing
• Pricing and How to Make It Work Best for You
• Ethics and Quality
• Planning Projects, Events, and Activities
• Part IV: Paths and Directions
• Where to Go for Further Information
• Conclusion
• Bibliography
• Index

About the Author

William Winston