Table of Contents

Introduction. How to use this book. Product ideas: Imagination; Case study: Wayne Hemingway; People's needs; Case study: Matthew White; Chapter summary. The product brief: Defining needs; Case study: Emmanuel Laffon de Mazieres; Market trends; Case study: Luigi Colani; Product requirements; Case study: Jonathan Ive; Chapter summary. Design solutions: Meeting needs; Case study: Droog; Concept development; Case study: Josef Cadek; Functionality; Case study: d3o; Chapter summary. Production: Development; Case study: Tom Dixon; Manufacturing; Case study: Assa Ashuach; Operations; Case study: Salter housewares; Chapter summary. The marketplace: Preparing to sell; Case study: Sir James Dyson; Marketing; Case study: Vertu; Chapter summary. Conclusion. Further resources. Acknowledgements. Working with ethics.

About the Author

Richard Morris trained in Engineering Product Design at the Polytechnic of the South Bank, and worked as a designer in Australia and London on a number of projects, ranging from light fittings, cooker hoods, point-of-sale fixtures and train seating and carriages. He later worked as a troubleshooter for GEC Alsthom Turbine Generators. On completion of a Masters degree in Business Administration, he ran his own business for seven years, and worked with new business start ups in energy saving, and in innovative crafts. He joined the University of Brighton in 1998, where he is now Head of the Centre for Design Technology. The Centre is a UK Centre of Excellence in the Teaching and Learning of Creativity and hosts courses in Product Design and SEKE.

Reviews

"The book cites very useful case studies. Chapter summaries are constructive and handy. The number of essential topics is covered. Very well photographed contents are presented." Anagha Vaidya Soocheta, University of Mauritius, Mauritius. "I think this book is interesting with great examples and visual materials. It gives an overall view of product design. I teach Product Analysis and I think this book will be useful. The book's design is great. This is the quality that you expect from a Product Design book." Mariana Dotchera, University of Portsmouth, UK.