Table of Contents

Dedication

List of figures

Acknowledgements

Foreword

Preface

About the author

Chapter 1: What does the Internet have to do with my library?

Abstract:

A personal journey

A brief history of the Internet

The World Wide Web

Librarians and the Internet

A brief history of Google

An uneasy relationship

Conclusion

Chapter 2: Google Custom Search

Abstract:

A new summer project

How it works

Other libraries using Custom Search

Looking to the future

Conclusion

Chapter 3: Facebook and Twitter

Abstract:

Introduction

Conclusion

Chapter 4: Flickr: if it’s good enough for the Library of Congress it’s good enough for your library

Abstract:

A history of Flickr

Case study: Library of Congress

Case study: the Lester Public Library in Two Rivers, Wisconsin

How to use Flickr

Libraries making exemplary use of Flickr

Conclusion

Chapter 5: iGoogle and other useful products

Abstract:

Google Groups

Google Mail

Google Analytics

iGoogle

Google Documents

Google Voice

StatCounter

Skype

GIMP (GNU Image Manipulation Program)

IMDB (Internet Movie Database)

LibraryThing

KaywaQRcode

Conclusion

Chapter 6: YouTube: much more than videos of cats playing piano

Abstract:

history of YouTube

A visit to YouTube headquarters

How to add a video to YouTube

Adding your own captions

Other exemplary sites

Case study: citizen journalism – Queens Library budget cuts

YouTube as a source for medical information

Conclusion

Chapter 7: Google Scholar – just walked down the aisle with WorldCat

Abstract:

A history of Google Scholar

Case study: Google Scholar in an academic setting

At the Googleplex

Conclusion

Chapter 8: Blogger: get your message out where the patrons are

Abstract:

A history of Blogger

A history of WordPress

A visit with the blog team at Google

Adding sound

Case study: a blog success story

Conclusion

Chapter 9: Google Maps and Google Earth

Abstract:

Introduction

Geotagging the online collections’ locations

Google Maps

At Google’s New York headquarters

Conclusion

Chapter 10: Electronic books

Abstract:

Genesis

A university digitization project

Google Books

A visit to the Googleplex

The Internet Archive

The e-book revolution

Conclusion

Chapter 11: Discovery platforms

Abstract:

Introduction

A new offering

Social tagging

Conclusion

Chapter 12: Mobile applications for libraries

Abstract:

The mobile universe

Case study: the Mendik Library of New York Law School

Library Anywhere

BiblioCommons

The mobile market

Conclusion

Chapter 13: Where is this all going?

Abstract:

Introduction – the information shift

The end of spin

Marshall Keys

What can go wrong?

The case of MySpace.com

The look of a digital library

The next generation of librarians

Conclusion

Bibliography

Index

About the Author

Terry Ballard is currently the Assistant Director of Technical Services for Library Systems at the Mendik Library of the New York Law School in Lower Manhattan. He has been a library professional since 1969. Since receiving his library degree in 1989 Ballard has worked in New York and Connecticut as an academic librarian and adjunct professor in information science. He is the author of INNOPAC: A reference guide to the system, as well as more than 50 articles in library journals. He has also presented at more than a dozen national and international conferences.

Reviews

At last, a book that helps to understand and apply the tools that the techno-savvy are using.This book is your next step in continuing your education and retooling to prepare for the ensuing and unabating information tsunami., Loriene Roy, ALA President, 2007-2008 His sense of adventure, his clarity of thought and expression, and most of all his Chandos Information Professional Series delight in discovering creative solutions to the enduring problems of order and access make Google This! something rare, a useful manual that is also a pleasure to read. This era is made for adventurous librarians, who gather resources from far and wide, take them for test runs, calibrate their accuracy and reliability, and then hand the keys to the rest of us. Lucky us!, Marilyn Johnson, author of This Book is Overdue!: How Librarians and Cyberlibrarians Can Save Us All. Ballard has an easy, relaxed style that radiates an enthusiasm for his subject. His writing is conversational but pointed and purposeful at the same time. .a very useful and insightful study of the ways in which social media can be used by enterprising libraries. This work is highly recommended., Online Information Review