About the Author

Alexey Ivanov, PhD, has worked at BBDO, Publicis United Campaigns, Y&R. He is the director of MasterUm (mastermind.ru), a creative agency with experience in face-to-face sales. Ivanov, who is included in the rating of experts of the Russian Federation (wikiexpert.su) and a member of the Moscow Union of Journalists, co-owns 11 patents and is the author of 16 books on advertising and marketing

Reviews

"If you are in advertisingread this book. If you want to make it your careerread this book. Finally, if you are just interested in advertisingread this book."Igor Kirikchi, CEO of BBDO Moscow

"Alexey Ivanov simply explains complex things in advertising. The abundance of examples and an easy language make bestsellers out of his books."Forbes Russia

Fishpond works with suppliers all over the world to bring you a huge selection of products, really great prices, and delivery included on over 25 million products that we sell. We do our best every day to make Fishpond an awesome place for customers to shop and get what they want — all at the best prices online.

About Fishpond

You can earn a 8% commission by selling How to Create an Idea If You Are Not Ogilvy – The Secret Weapons of Advertising on your website. It's easy to get started - we will give you example code. After you're set-up, your website can earn you money while you work, play or even sleep! You should start right now!

Are you the Author or Publisher of a book? Or the manufacturer of one of the millions of products that we sell. You can improve sales and grow your revenue by submitting additional information on this title. The better the information we have about a product, the more we will sell!

Submit Information