Key Account Management contains unique methodology for identifying, obtaining, retaining and developing key customers. The only KAM book that focuses on implementation rather than theory, it provides tools for use in the real world.
Peter Cheverton is Director of Insight Marketing & People, now established as the leading international training and consultancy firm in KAM implementation, working in 30+ countries including Australia, Austria, Belgium, Brazil, Canada, China, Denmark, France, Germany, Holland, Hong Kong, Italy, Mexico, Poland, Singapore, South Africa, Switzerland, Taiwan, UK & USA. His clients include some of the world's major blue chip companies such as AstraZeneca, Dow Corning, DuPont, ICI, P&O and PPG. He is also the author of Key Marketing Skills and Global Account Management, (both published by Kogan Page).
"A good overview of analytical tools, sound advice on strategy, timely warnings and even a CD with software and planning tools... We highly recommend this book to anyone with an interest in key corporate sales." - getAbstract.com
 |
Ask a Question About this Product More... |
|
