A bullied computer geek and fat fast-food junkie, Simon Lovell flipped his life around in 2004 and now works as one of the hottest personal trainers and nutritional advisors around, stripping weight from anyone in his path. Simon's original training techniques and weight-loss ideas have made him a sought-after fitness expert in the media and he is regularly featured in top women's magazines. He's national fitness expert to London's Sport Magazine as well as a presenter for the new slimming and fitness channel on Sky.
'***** - the best diet I've ever done' Elle
'set to become the biggest slimming craze' Sun
'simple and credit-crunch friendly' Daily Mail Weekend
'easy weight loss with no calorie counting or hunger pangs' Woman
'this diet is packed full of essential nutrients, vitamins and minerals' More
'this diet really worked for me' Zest
'the diet allows you to nibble all day, satisfying your urge to snack' Top Sante