Table of Contents

Foreword 1. History: Blue Blood 2. Psychology: Nothing Comes Between Me and My Jeans 3. Fiber: Picking the Cherries in the Crop 4. Chemistry: Getting Dirty With a Clean Conscious 5. From Recycling to Closed-Loop: Make Me Over 6. Economy: To Have or To Be? 7. Attention Consumers: Don’t Panic, It’s Organic 8. Future of Denim: Will It Be Blue? Conclusion

About the Author

Paulina Szmydke‐Cacciapalle is a Freelance Writer based in London, UK. She has gained extensive insight into the makings of fashion through her coverage at WWD (aka "the bible"), which serves senior fashion executives, designers, Wall Street analysts and the retail community as an independent and reliable source of information.

Reviews

"This book will be an excellent text for a class that addresses sustainability practices. The use of the product development pipeline for jeans is a great way to spotlight key sustainability concepts, and teach terminology and best practices for environmentally green processes and outcomes." — Carol J. Salusso, Associate Professor, Washington State University, USA"The sustainability of chemicals and application technologies used to produce fashion garments has become a critical issue for brands and manufacturing industries. This has also started to become a concern at the end consumer level, and Denim, being the King of Fashion, is under scrutiny on eco-tox issues. Paulina Szmydke-Cacciapalle provides deep insight into this increasingly topical matter and describes in a very clear way the current challenges and options for a brighter blue denim." — Miguel Sanchez, Head Global Business Development, Denim & Casualwear, Archroma