Allen Carr was an accountant who smoked 100 cigarettes a day until he discovered EASYWAY and went on to write a series of bestselling books, most famously The Easy Way to Stop Smoking. Now, over 20 million stop smoking books have been sold in over 57 countries and have been published in more than 40 different languages around the world. Allen's lasting legacy is a dynamic, on-going, global publishing programme which helps treat a range of issues including smoking, weight, alcohol and other drug addictions.
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