1. Introduction; 2. How the ballot 'Nudges' voters; 3. Ballot architecture in the progressive era; 4. The personal vote era, 1940–2000; 5. Ballot architecture in the contemporary partisan era; 6. Reconsidering the American ballot; Bibliography; Index.
Physical features of ballots vary considerably across the US. This book shows how politicians use ballot design to influence voting.
Erik J. Engstrom is Professor of Political Science at University of California, Davis. He is the author or co-author of three books–most recently Race, Class, and Social Welfare: American Populism since the New Deal (2020). He was the co-winner of the 2015 J. David Greenstone Prize for best book in Politics and History from the American Political Science Association. Jason M. Roberts is Professor of Political Science at University of North Carolina at Chapel Hill. He is the author or co-author of three books, including The American Congress (2019) and Ambition, Competition, and Electoral Reform (2013).
'Erik Engstrom and Jason Roberts have written the definitive modern
study of the politics of ballot design in the United States. Ballot
design laws are intensely fought over in state legislatures, and
they have consequences for election outcomes. This book deftly
combines historical and modern statistical analysis that will be of
great interest to both the academic researchers, students of
election science, election administrators, and those who influence
the laws by which we mark our ballots.' Charles Stewart III,
Massachusetts Institute of Technology
'Engstrom and Roberts vividly demonstrate how the design of voting
ballots shapes both turnout and voter choice. Particularly
compelling are two major contributions: the application of 'nudge'
to the understanding of voters' decisions, and how political
circumstances lead politicians to redesign ballots to achieve new
political goals.' John Aldrich, Duke University
'This book makes a powerful argument to carefully consider the
democratic implications of how ballots are redesigned and by whom
... Highly recommended.' T. Marchant-Shapiro, Choice
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