What is Sport Marketing?; The Importance of Marketing; Role of Research Methods in Sport Marketing; Advertising & Public Relations; Sports Promotion, Pricing, & Packaging; Sport Marketing & Social Media; Integrated Sport Marketing & Communication; Ambush Marketing in Sports; Corporate Social Responsibility & Ethics in Sport Marketing; Marketing in Non-profit Organizations; Relationship Marketing; Valuing Naming Rights; Preparing for a Career in Sport Marketing; Epilogue.

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