COVID-19 Response at

Read what we're doing...

The Routledge Handbook of Political Management


Product Description
Product Details

Table of Contents

Part 1: The Field of Political Management 1. Political Consulting: From its Inception to Today 2. Modern Political Campaigns in the United States 3. Political Consulting Worldwide 4. Political Management and Political Science 5. Political Management and Political Communications 6. Political Management and Marketing Part 2: American Campaigns and Elections 7. The Permanent Campaign 8. Political Management and the Technological Revolution 9. Message Testing in the Twenty-first Century 10. The New Media in Political Campaigns: What the Future Holds 11. The Rise and Influence of "Monster" PACs 12. The Promise and Futility of American Campaign Financing 13. Campaigning Online 14. Selling the Presidency 2004: A Marketing Perspective 15. What Drives the Cost of Political Advertising? 16. Running for Office: The Candidate's Job Gets Tougher, More Complex 17. The War of Ideas, Wedge Isues, Youth Recruitment, and Money 18. The Religious Right in American Politics Part 3: Campaigns Worldwide 19. Television Campaigning Worldwide 20. Mobile Technology and Political Participation: What the Rest of the World Can Teach America 21. The Modern British Campaign 22. German Elections and Modern Campaign Techniques 23. Falafel and Apple Pie: American Consultants, Modernization and Americanization of Electoral Campaigns in Israel 24. Russia: Electoral Campaigning in a "Managed Democracy" 25. Australia and the Modern Election Campaign 26. Election Campaigns in the Philippines 27. Evolution and Limitations of Modern Campaigning in East Asia: A Case Study of Taiwan 28. Mexican 2000 Presidential Election: Long Transition or a Sudden Political Marketing Triumph? Part 4: Lobbying and Advocacy 29. Creation of the U. S. Lobbying Industry 30. Best Practices in Online Advocacy for Associations, Nonprofits, and Corporations 31. Building Constituencies for Advocacy for Associations, Nonprofits, and Corporations, 32. Political Consultants, Interest Groups, and Issue Advocacy 33. Military and Defense Lobbying: A Case Study 34. Discoverying Our (Corporate) Grassroots: European Advocacy 2.0 Part 5: Political Parties, Political Management, and Democracy 35. Campaign Consultants and Political Parties Today 36. Network Marketing and American Political Parties 37. Managing a Market-Orientation in Opposition and Government: Cases in the U.K. and New Zealand 38. Machiavellian Marketing: Justifying the Ends and Means in Modern Politics 39. The Ethics of Campaigns and Public Affairs 40. Winning Over a Cynical Public: Debate over Stem Cell and Other Biotechnologies

About the Author

Dennis W. Johnson is Professor of Political Management and former Associate Dean of the Graduate School of Political Management, George Washington University.


"This overview of political consulting practices in the U.S. and around the world is for anyone interested in what campaigns do and why they're structured as they are. Chapters contributed by a team of leading international experts assess the state of the art in political campaiging from message testing to online advocacy and grassroots lobbying. If you wanted one book to get you up to speed on campaign management practices in the U.S., Europe, and Asia, this is the book to get."
--Scott L. Althaus, Unversity of Illinois at Urbana-Champaign

"For readers interested in aspects of contemporary political management, this volume is the perfect place to start. Johnson assembles an A-list of contributors to provide a rich and comprehensive collection of the most up-to-date information about a wide range of topics in applied politics."
--Costas Panagopoulos, Fordham University

Ask a Question About this Product More...
Write your question below:
Look for similar items by category
People also searched for
How Fishpond Works
Fishpond works with suppliers all over the world to bring you a huge selection of products, really great prices, and delivery included on over 25 million products that we sell. We do our best every day to make Fishpond an awesome place for customers to shop and get what they want — all at the best prices online.
Webmasters, Bloggers & Website Owners
You can earn a 5% commission by selling The Routledge Handbook of Political Management on your website. It's easy to get started - we will give you example code. After you're set-up, your website can earn you money while you work, play or even sleep! You should start right now!
Authors / Publishers
Are you the Author or Publisher of a book? Or the manufacturer of one of the millions of products that we sell. You can improve sales and grow your revenue by submitting additional information on this title. The better the information we have about a product, the more we will sell!
Item ships from and is sold by, Inc.
Back to top