About the Author

Mo Bunnell is a speaker, consultant, and founder and CEO of Bunnell Idea Group (BIG). He helps organizations grow by teaching their highest performers how to bring in more clients and more revenue. Over the course of his career, he's worked in nearly every area of business development and used this knowledge and experience to build the GrowBIG business development system, resulting from years of testing and peer reviewed research into why people buy and what makes the buying process happen faster, in greater volume, and with more enjoyment. He lives in Atlanta with his wife and two daughters. BIG has now certified over 100 professionals as licensed GrowBIG trainers who have trained tens of thousands of professionals around the world, from individuals to Fortune 500 companies around the world, including Aetna, American Express, and Sotheby's.

Reviews

"Snowball System is relevant even if you don't work in sales or business development... This book offers a clear and compelling sales process for even the most resistant to sales."--Forbes.com

"Businesspeople will find it highly useful in making customer growth a permanent part of their careers."--Publishers Weekly

"Calling on his years of experience developing this process, Mo Bunnell explains how to create a richer and more meaningful relationship between the client and seller-expert. In his light, engaging style, Mo advances one of my most deeply-held beliefs: Always be of service to others. I highly recommend this book for anyone who not only wants to be better at sales, but to have stronger relationships as well."
--Keith Ferrazzi, author of the #1 New York Times-bestseller Who's Got Your Back? and Never Eat Alone

"Full of steps that you can follow to grow your business without feeling like a sleazy salesperson."
--Adam Grant, New York Times-bestselling author of Give and Take and Originals

"I was always looking for a business development system that made sense in our high-end, expert-driven world. We found one in Mo's method. The Snowball System is accessible and easy to implement, but most importantly, it works. I cannot recommend it highly enough."--Bill Ruprecht, CEO, Sotheby's (2000-2014)

"If you're even a little uncomfortable selling, Mo Bunnell will ease your concerns. In this concise, practical book, he shows that the essence of effective sales isn't back-slapping or slick-talking. It's learning how to be strategically helpful to your clients and customers. This is wisdom everyone in business development could use."--Dan Pink, author of When and To Sell Is Human

Winner of the 2019 Axiom Business Book Award in the Networking category