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Strategy to Reality


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  • Execute online media campaign targeted to the Business, Corporate world, Non-Profit, Government Agencies and small and large organizations in multiple countries
  • Target influential voices via reach outs and partnerships
  • Write articles and white papers published in other sources including Cutter Consortium, CIO, Grit Daily, Institute for Digital Transformation, Business Architecture Guild, IASA Global, Business Architecture Institute
  • Speak at keynotes, talks, panels, and workshops for many business/enterprise architecture and design industry events/workshops
  • Contribute regularly Business Architecture Guild 
  • Speak as guest for architecture communities, companies, and universities
  • Host and guest on podcasts, webinars, etc.
  • Submit to major industry reviewers, including Publishers Weekly and Foreword Reviews
  • Connect with audience on LinkedIn (5.8K+ followers) and develop presence on other platforms

About the Author

Whynde Kuehn is recognized globally as the most sought-after Business Architecture Pioneer and Thought Leader who is deeply rooted in delivering measurable business results. A ‘boots on the ground Leader,’ Whynde has worked with some of the largest and most complex organizations around the world—from Fortune 500 companies, governmental and non-profit organizations, to social enterprises, startups, and cross-sector initiatives, to name a few. She has helped countless clients to develop their strategy execution muscles and deliver results in millions saved or earned. Her unique Strategy Execution Approach teaches businesses how to make informed decisions, avoid potential landmines, and gain the strategic tools they need to weave together an entire ecosystem of teams—one that can harmoniously move big ideas into action across departments, products, and regions.

One of Whynde’s most recognized skills is assisting business leaders and their teams as they cultivate their business architecture practices. She is determined to create holistic solutions—leveraging business architecture as the keystone—that empower leaders of any sized organization with simple, repeatable techniques, so that clear intent can become an organized effort. Her arsenal of tools is designed to duplicate results for decades to come for business architects, change makers, business and technology executives, and strategy execution leaders. 

Whynde is the founder of a dedicated online platform that helps people master the art and science of business architecture, as well as a co-founder of a global not-for-profit association for business architecture that has helped to advance and formalize the discipline worldwide. She is especially passionate about helping mission-driven organizations succeed and scale with solid business approaches, while also inspiring corporate organizations to leverage their businesses as a force for good. With a focus on Africa and emerging nations, she has spent years on the ground assisting organizations to move big ideas into action, operate effectively, and create systemic change. She resides in both New York and Norway.


“One word: Powerful! In Strategy to Reality, globally recognized strategy execution and business architecture expert, Whynde Kuehn, has bottled the secret sauce necessary to enable the transmutation of big ideas into operating reality. Her timely and practical how-to guide is based on decades of hands-on experiences enabling organizations around the world to successfully execute transformational ideas that have materially impacted the top and bottom lines.”— Mark I. Johnson, Editorial Board Chair, Chief Data Officer Magazine and Regional Vice President & Executive Leader, Strategic Data Management and Analytics, Fusion Alliance“Whynde Kuehn filters the noise in the space of digital business transformation practices. She provides invaluable firsthand knowledge and advice that can greatly benefit both individuals and corporations in not only comprehending how to best drive change but also gives the techniques that can be readily applied as solutions to real-life scenarios.”— Suleiman Barada, Senior Advisor, Union of Arab Banks“There is no voice more astute on the importance of and the proper execution of business architecture than Whynde Kuehn. Having worked alongside her for several years, I saw firsthand the impact she has on organizational transformation and strategy. The discipline of business architecture is needed in any modern and progressive organization and her perspectives and techniques in this space are essential.”— Toby O’Rourke, President & CEO, Kampgrounds of America, Inc.“Successful strategy implementation is vital for any business leader or organization. Whynde Kuehn has an exceptional understanding of not only the challenges but also the methodology which has already helped business leaders across the world in this very complicated discipline. Strategy to Reality gives you a thorough introduction and practical steps to leverage the well-recognized methodology of business architecture to achieve your goals.”— Lene Østerberg, COO, Linconomy“Despite decades of research and literature on the topic, strategy execution is no better today in most organizations than it was twenty years ago. Business architecture, if positioned correctly within an organization and staffed appropriately, can close the gap between business strategy formulation and strategy execution—a critical role that is missing or poorly functioning in many organizations today. This practical book focuses on many of the critical factors needed to do that.”— Brian H. Cameron, PhD, Associate Dean for Professional Graduate Programs and Executive Education, Smeal College of Business, The Pennsylvania State University“Strategy to Reality gets everyone in your organization speaking the same language and builds a strong business foundation for your future. You will refer to it again and again. It truly takes a village to run a successful company, without Whynde and her book you are already at a disadvantage. The CIO understands that business architecture is the API—the ultimate connector—for strategy to execution. This book helps your organization on the journey towards realizing its full potential.”— Robert Field, Vice President of Global Information Technology and Digital Solutions, Precipart“In Strategy to Reality, Whynde Kuehn explains in clear terms how to unleash the elegance and power of business architecture in a way that is equally compelling to those just starting out and to others who may be well down the path towards maturity. I recommend that you not only pick up this book, but keep it close at hand as your practice matures as it will continue to inform and inspire along the way.”— William Ulrich, President, Tactical Strategy Group and President and Cofounder, Business Architecture Guild“Whynde is a true pioneer in business architecture and in a period of human history where change is on the doorstep of every leader. This body of work will be a true compass, making the impossible possible, enabling businesses to not only evolve but continue to stay relevant.”— Michael Clark, Global Digital Innovation and Technology Leader“As one of the world’s leading experts on the topic of business architecture, Whynde Kuehn needs no introduction nor accolades from me. However, I offer them anyway for her amazing work on the discipline of business architecture as well as the benefits an organization can hope to achieve by leveraging it. Too often, I have seen organizations fail to deliver digital transformation, agility, and value without business architects to connect the strategy to the execution for enterprise digital advantage. This book should be on every executive’s desk and in the hands of every business architect and change maker.”— Paul Preiss, CEO, Iasa Global“Whynde Kuehn is one of the most inspiring global leaders and true innovative pioneers for the business architecture community. Her modern, multi-dimensional approach, and holistic expert guidance has been the blueprint to support successful executive leaders, business transformation teams, and game changing innovation. Strategy to Reality will undoubtedly become the go-to guide for future leaders seeking to drive scalable business value in today’s complex landscape.”— Shaun Rolls, Managing Director, Closed Circle International and Global Head of EDM Council Innovation Lab“Strategy to Reality shares a vision of a business architecture practice that is fully embedded and influencing the business with universally valued strategy work. Enjoy exploring this vision to advance your agenda to create or turbo-charge the practice in your organization!”— Grant Ecker, VP Global Enterprise Architecture at Walgreens Boots Alliance

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