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Think Big


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How to get the future career you want by dreaming big, planning ahead and acting now

About the Author

Dr Grace Lordan is the Founding Director of The Inclusion Initiative (TII), Director of the MSc in Behavioural Science and an Associate Professor in Behavioural Science at the London School of Economics and Political Science. An economist by background, her research is focused on understanding why some individuals succeed in life and others don't. She is an expert on the effects of unconscious bias, discrimination and technology changes. Grace is an expert advisor to the UK government sitting on their skills and productivity board. Her academic writings have been published in top international journals in economics and the broader social sciences. This is her first book.


Insights from Behavioral Science are being used around the globe for a variety of purposes but never, until now for career building-something Grace Lordan does systematically, eloquently, and instructively in Think Big
*Robert Cialdini, Author of Influence and Pre-Suasion*

If you know it's time to aim higher in your career, Think Big provides a clear and compelling behavioral science toolkit to help you realize your goals and replace your current reality with something bigger, better and more enjoyable
*Dorie Clark, author of Reinventing You and executive education faculty, Duke University Fuqua School of Business*

Want to advance your career fast without compromising personal happiness? Think Big can help. It provides a handy, science driven framework to career building that can fit around even the busiest person's daily life
*Jonah Berger, Wharton Professor and Bestselling Author of The Catalyst*

In a refreshingly down to earth way, Grace shows how the insights from behavioural science can not only help you to build the career you want but also the career that will make you happy. This book will interest and entertain you whatever your stage of career
*Professor Paul Dolan, London School of Economics, author of Happiness by Design and Happy Ever After*

On your journey to thinking big - about yourself and about the world - Grace Lordan is a wise and winning guide. She's written the ultimate primer on enlisting modest changes to achieve monumental goals
*Daniel H. Pink, author of WHEN, DRIVE, and TO SELL IS HUMAN*

A practical and compelling treatise on leveraging big insights from behavioural science to enable big upgrades to your career.
*Cal Newport, author of A World Without Email*

Engaging, practical and insightful. Reading Think Big is like having a savvy performance coach sat inside your head, helping correct your path towards the career you really want
*Graham Alcott, author of Productivity Ninja*

This is a rare self-help book that's actually informed by evidence. Drawing on her knowledge of behavioural economics and psychology, Grace Lordan shares a host of perceptive, practical tips for getting out of your own way and making progress toward your career goals
*Adam Grant, New York Times bestselling author of THINK AGAIN and ORIGINALS, and host of the TED podcast WorkLife*

In this must-read book, Grace equips you with the know-how required to take your career to the next level. This book will not only inspire you to think bigger, but to take immediate action in turning those dreams of yours into reality. When you think big and start taking small, consistent steps forward each day, anything becomes possible!
*Simon Ong*

A practical and accessible guide to using behavioural science in your career
*Caroline Criado Perez, author of Invisible Women*

Think Big contains a combination rare in a business book: it is both sound in theory and useful in practice. I only wish it had come out ten years ago
*Rory Sutherland, Vice Chairman, Ogilvy UK*

Dr Grace Lordan has created one of the most important books anyone can read to help their working life. Anchored with behavioural science she shows how all of us can move towards our ambitions while fighting back worries and self doubts
*Bruce Daisley, author of The Joy of Work*

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