Table of Contents

Foreword. Preface. Introduction: What can Twitter do for You? Chapter 1. An Introduction to the Social Media Landscape. Chapter 2. What Is Twitter and Why Is It So Powerful? Chapter 3. Getting Started the Right Way On Twitter. Chapter 4. Building a Following on Twitter. Chapter 5. The Art of the Tweet. Chapter 6. The Magic of Connecting with Customers on Twitter. Chapter 7. Leveraging Twitter for team Communication. Chapter 8. Using Twitter to Help Build Your Brand. Chapter 9. Leveraging the Power of Twitter to Drive behavior in Your Followers. Chapter 10. Beyond Twitter.com: Third-Party Tools You Will Want to Know. Chapter 11. Building Powerful Solutions on top of the Twitter Platform. Chapter 12. Play Nice: Legal Considerations. Chapter 13. Putting It All together: A 30=Day Plan for Dominating Twitter. Chapter 14. Power Twitterers. Conclusion. Directory of Twitterers. Other Books by Joel Comm Index.

About the Author

Joel Comm is one of the world's leading experts on strategies for making money online. He is an in-demand speaker at conferences on Internet marketing and business, and also the author of The AdSense Code and Click Here to Order. Ken Burge is an eight-year veteran of Microsoft and is currently Joel Comm's business partner and President of InfoMedia, Inc. As an expert in online marketing and strategy, Ken is responsible for the direction and management of more than fifty profitable online properties.

Reviews

"Arguably, one of the best tomes...Twitter Power is jam-packed with clever ways to start and dominate a marketplace." (Brandopia.typepad.com, March 23rd 2009) "...good comprehensive overview...Comm is at his best when discussing how to use Twitter as a marketing, PR or promotional tool." (B2B Marketing, July 2009)