Promotional Information

This book serves as an introduction to the key elements of good typographic design.

About the Author

Steven Heller is the co-chair of the MFA Design/Designer as Author + Entrepreneur program at the School of Visual Arts, New York. He is the author of more than 170 books on design and popular culture, and the recipient of the 2011 Smithsonian National Design Award.

Gail Anderson is the director of design and digital media at SVA's Visual Arts Press. She is a designer, writer and educator who has lectured about design at organizations and conferences around the world.

Reviews

A great book showcasing the ins and outs of typography, this book communicates ideas and I feel that it will undoubtedly inspire young, budding design students. The book is nicely laid out with areas showcasing different ideas.
*DAVID SOPWITH - BRIDGEND COLLEGE*

The book is highly relevant to preparing students for effective usage of type in the field of graphic design.
*VIDA SACIC - NORTHEASTERN ILLINOIS UNIVERSITY*

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