About the Author

Martin Reeves is Director of the BCG Bruce Henderson Institute and a senior partner based in New York City. Knut Haanaes is the global leader of BCG's Strategy practice and a senior partner in the Geneva office. Janmejaya Sinha is chairman of BCG Asia Pacific, a member of BCG's Executive Committee, and a senior partner in the Mumbai office.

Reviews

"In terms of business strategy books, one of my favourites this year was Your Strategy Needs a Strategy by Martin Reeves, Knut Haanaes and Janmejaya Sinha, HBR Press." -- The Irish Times "Be bigger or faster? Blue Ocean Strategy or aggressive? ... But what strategy do YOU need? ... According to this framework, there are five approaches: be big, fast, first, the conductor or simply be viable. You just have to choose. At Business Digest, we could not miss this book in which three experts from BCG offer you to slow down the pace to choose the strategy that suits you better." -- Business Digest "In depth explanations of each of these approaches will provide critical insights to help leaders match their approach to strategy to their environment, helping to determine when and how to execute each one, and avoid a potentially fatal mismatch." -- Consulting magazine ADVANCE PRAISE for Your Strategy Needs a Strategy: Ian C. Read, Chairman and CEO, Pfizer-- "Reeves, Haanaes, and Sinha's 'strategy palette' deftly illustrates the core approaches that can lead to success within the complex world of global business. Clear and comprehensive, Your Strategy Needs a Strategy is a must-read for business leaders seeking a fresh take on strategy and implementation." Marco Airoldi, CEO, Benetton Group-- "Finally, a business book that does not oversimplify strategy, proposing the next recipe or tool that will solve everything. On the contrary, it rightly acknowledges the variety of different business contexts and provides a rigorous framework to navigate this complexity--and take advantage of it!" Klaus Schwab, founder and Executive Chairman, World Economic Forum-- "The business world will be transformed in an unprecedented manner in the coming years, and this requires completely new strategic thinking. This book provides the conceptual tool for leaders who want to succeed in this new world." Ruimin Zhang, founder, Chairman, and CEO, Haier Group-- "Your Strategy Needs a Strategy provides a compelling and timely guide to strategy and execution. It explains how strategy is contingent on the environment and why, especially in unpredictable environments, some companies will need to delegate decision-making power and resource-allocation power to self-organizing teams and encourage everyone to create value for their users." Deepak Parekh, Chairman, HDFC-- "We finally have a book that can help CEOs and their top teams decide the right strategic approach for their companies in today's volatile business environment. A must-read."