The bestselling follow-up to Humble Pie, now in paperback. When he was struggling to get his first restaurant in the black, Gordon Ramsay never imagined he'd be famous for a TV show about how to run profitable eateries, or that he'd be head of a business empire. But he is and he did. Here's how. "In the beginning there was nothing. Not a sausage - penniless, broke, fucking nothing - and although, at a certain age, that didn't matter hugely, there came a time when hand-me-downs, cast-offs and football boots of odd sizes all pointed to a problem that seemed to have afflicted me, my mum, my sisters, Ronnie and the whole lot of us. It was as though we had been dealt the 'all-time dysfunctional' poker hand. I wish I could say that, from this point on, the penny dropped and I decided to do something about it, but it wasn't like that. It would take years before the lessons of life, business and money began to click into place - before, as they say, I had a pot to piss in. This is the story of how those lessons were learned." This is Gordon Ramsay at his raw, rugged best. PLAYING WITH FIRE is the amazing story of Gordon's journey from sous-chef to superstar. In his no-holds-barred style, Gordon shares his passion for risk and adventure and his hard-won success secrets. Key title / The Playing With Fire hardback was a Sunday Times top 10 bestseller, with sales of over 60k by Christmas 07. / Ramsay's previous book Humble Pie achieved No. 2 on The Sunday Times bestseller list in both hardback and paperback with sales of over 400,000 in hardback and 250,000 in paperback. / Gordon Ramsay is the most high-profile chef in the country, and is a huge personality because of his media work. He has three massively successful TV series behind him: the BAFTA-winning 'Ramsay's Kitchen Nightmares', 'Hell's Kitchen', which attracted over 8 million viewers and, most recently, 'The F Word'. / He has a strong readership through his 9 best-selling cookery books and 12 restaurants worldwide. / Publication will be supported with an extensive publicity campaign including press, TV, radio.
Gordon Ramsay has launched a string of internationally celebrated restaurants in London with ten Michelin stars between them, with his stable of highly talented chefs, and has restaurants in Dubai, Tokyo, New York and Florida, with more planned. The author of nine best-selling cookery books and an autobiography, Humble Pie, Gordon is one of the biggest television personalities in the UK with his hit shows, Ramsay's Kitchen Nightmares, Hell's Kitchen and The F Word. He was awarded an OBE in 2006.
'A truly inspiring read that makes you realise if you want something enough, it's there for the taking.' The Sun Praise for Humble Pie: 'Gordon Ramsay's Humble Pie -- so exuberantly angry boastful, cliche-ridden, expletive-laden and touchingly sincere that I can't believe that a single sentence has been written by anyone but the failed footballer, great cook, telly star and businessman himself. He's the genuine bollocks, as he's so fond of saying, and this is the tale of his personal class struggle.' -- The Observer 'Inspirational stuff.' Heat 'I cannot recommend strongly enough that every BII member reads it! The book is an inspiration. Anybody running any kind of business will benefit from reading this.' BII Business magazine
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