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A thorough examination of the 1996 presidential campaign as a communication event.

Table of Contents

Series Foreword Preface Communication Variables and Dynamics of the 1996 Presidential Campaign by Robert E. Denton, Jr. The Beginning and the Early End by Judith S. Trent The 1996 Presidential Nominating Conventions: Good Television and Shallow Identification by David M. Timmerman and Gary M. Weier The 1996 Presidential Debates by Robert V. Friedenberg Taking the Middle Ground: Clinton's Rhetoric of Conjoined Values by Rachel L. Holloway Videostyle and the Effects of the 1996 Presidential Campaign Advertising by Lynda Lee Kaid "Torture-by-Tedium" or Editorial Cartoons During the 1996 Presidential Campaign by Edward H. Sewell, Jr. Digital Democracy: The '96 Presidential Campaign On-line by Rita Kirk Whillock Hillary Rodham Clinton and Elizabeth Dole as Running "Mates" in the 1996 Campaign: Parallels in the Rhetorical Constraints of First Ladies and Vice Presidents by Denise M. Bostdorff The Rhetorical Transformation of Political Coalitions: Bill Clinton, 1992-1996 by Craig Allen Smith Explaining the Vote: The Presidential Election of 1996 by Henry C. Kenski, Carol Chang, and Brooks Aylor Selected Bibliography Index

About the Author

ROBERT E. DENTON, JR., holds the W. Thomas Rice Chair of Leadership Studies and serves as Director of the Virginia Tech Corps of Cadets Center for Leader Development at Virginia Polytechnic Institute and State University. In addition to numerous articles, he is author or editor of major studies of political communication, including The Clinton Presidency (1996) and, with Gary Woodward, the forthcoming Political Communication in America, third edition, both from Praeger.

Reviews

All of the essays are accessible to readers in both political science and communications studies. This volume is recommended for advanced undergraduate students and above.
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