Table of Contents

• Preface
• 1. Cable History and Television Theory
• 2. Community Antenna Television, 1948-1968
• 3. New Directions for Cable, 1968-1974
• 4. The Rise of Satellite Cable, 1975-1980
• 5. Broadcast Television's Resource-Starved Imitator, 1980-1995: Part I
• 6. A Scheduling and Programming Innovator, 1980-1995: Part II
• 7. Cable Television's Past, Present, and Future
• Notes
• References
• Index

Promotional Information

Examines the first half-century of cable television to understand why cable never achieved its promise as a radically different means of communication

About the Author

Megan Mullen is Professor of Communication at the University of Wisconsin–Parkside.

Reviews

"This is an important contribution to the literature on media history and institutions. The book also is written in an accessible style and definitely not aimed only at those in media or communication studies." Janet Wasko, author of Hollywood in the Information Age: Beyond the Silver Screen