Foundations and Beginnings. Selling the Resort. Selling the Suburb. Selling the Industrial Town. Selling the Post-Industrial City. Conclusions. Index.
Stephen Ward
'Thoughtful, thorough and intellectually pleasing ... provides a
historical perspective missing in earlier texts ... This is no dry
and dusty academic tone or technocratic treatise on place
marketing.' - Local Government Studies
'A fascinating tour-de-force, which is a great addition to the
literature on urban regeneration and local economic development. It
should be a great help to anyone putting a marketing brochure
together.' - Planning and Design
'This book, both in content and style, was a pleasure to read. The
text was delightfully illustrated with posters and other "place
selling" graphics. Selling Places was a thoughtful study of how to
market, and how not to market, communities.' - Ontario Planning
Journal
'The reader interested in the aesthetics of advertising over the
years will find much of value in this work.' - Enterprise &
Society
'Ward's book, filled with delights, is beautiful, enjoyable and
stimulating.' - H-Urban
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