Seth Godin is an entrepreneur, speaker, and the bestselling author of a number of business books, including E-Marketing--the first book ever published on how to do business online--as well as Permission Marketing, This is Marketing, The Practice, and The Song of Significance.
Mark Kwamme CEO, CKS Group Permission Marketing is a testament to
Godin's profound grasp of digital marketing. "Interruption
Marketers" everywhere would do well to read this book.
Business Week Seth Godin is the ultimate entrepreneur for the
Information Age.
Lester Wunderman Chairman-Emeritus of Wunderman Cato Johnson, the
largest direct-marketing firm in the world; author of Being Direct.
Advertisers are going to have to learn how to deliver messages with
frequency and low cost if they are to cope with the increasing
competition for the consumer's attention. Seth Godin's Permission
Marketing is a big idea.
William C. Taylor Founding Editor, Fast Company Godin and his
colleagues are working to persuade some of the most powerful
companies in the world to reinvent how they relate to their
customers. His argument is as stark as it is radical: Advertising
just doesn't work as well as it used to -- in part because there's
so much of it, in part because people have learned to ignore it, in
part because the rise of the Net means that companies can go beyond
it.
Mark Kwamme CEO, CKS Group Permission Marketing is a
testament to Godin's profound grasp of digital marketing.
"Interruption Marketers" everywhere would do well to read this
book.
Business Week Seth Godin is the ultimate entrepreneur for
the Information Age.
Lester Wunderman Chairman-Emeritus of Wunderman Cato Johnson, the
largest direct-marketing firm in the world; author of Being
Direct. Advertisers are going to have to learn how to deliver
messages with frequency and low cost if they are to cope with the
increasing competition for the consumer's attention. Seth Godin's
Permission Marketing is a big idea.
William C. Taylor Founding Editor, Fast Company Godin and
his colleagues are working to persuade some of the most powerful
companies in the world to reinvent how they relate to their
customers. His argument is as stark as it is radical: Advertising
just doesn't work as well as it used to -- in part because there's
so much of it, in part because people have learned to ignore it, in
part because the rise of the Net means that companies can go beyond
it.
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