Gernot Wagner is an economist at the Environmental Defense Fund. He teaches at Columbia and graduated from both Harvard and Stanford. He doesn't eat meat, doesn't drive, and knows full well the futility of his personal choices.
"It's always a pleasure to read a confident, funny and convincing
writer who promotes counter-intuitive conclusions. If you like the
idea of an environmentalist who works for one of the nation's
largest environmental groups making a full-throated argument
against the Endangered Species Act . . . then But Will the Planet
Notice?: How Smart Economics Can Save the World is the book for
you." --Dan Shapley, The Daily Green (blog)"Wagner's wry, witty
prose brings rationality to an emotionally charged subject and
urges us to take personal responsibility for the planet by
demanding an economically sound solution to guiding market forces
in the right direction, making it in our best interests to do the
right thing." --Publishers Weekly"If you want to understand how an
economist thinks about the biggest challenge our planet has ever
stumbled up against, this book is an awfully good place to start!"
--Bill McKibben, author of Eaarth: Making a Life on a Tough New
Planet"Idealism will not shift the choices of billions of people as
effectively as self-interest. Gernot Wagner has written a lucid and
enjoyable exposition of the underlying economics. We must remove
the incentives to treat scarce resources as if they were free. He
respects the moral principles of the idealists who want to change
behavior by precept alone. But, as an economist, he knows that if
we want less of anything, including pollution, we must raise its
price." --Martin Wolf, Financial Times"This splendid book showcases
why environmental economics is such an exciting field today. Who
knew that an economist not named Krugman could write so well? I
will buy my mom a copy." --Matthew E. Kahn, author of Climatopolis:
How Our Cities Will Thrive in Our Hotter Future"As the earth
approaches runaway global warming, Gernot Wagner lays out clearly
the moral and economic reasoning we will need to make the tough
choices ahead. His intellect is powerful, his style is engaging and
humorous. But he is also rigorous and persistent, and he will stay
with you until you "get it." And that's what we need. He takes the
most relevant insights of classical economics, behavioral
economics, moral philosophy and even libertarian doctrine and fuses
them into a consistent and brilliant analytic construct for
thinking about the global environmental threats that face us."
--Peter J. Goldmark, Jr., former chairman and CEO, International
Herald Tribune"Gernot Wagner underscores the 'eco' in economics,
showing how markets that have lifted millions out of poverty could
lift our planet out of peril." --Fred Krupp, president of
Environmental Defense Fund and author of Earth: The Sequel"For more
than thirty years, I've been waiting for a book that would
accurately embody an economic perspective on environmental policy
and clearly present it to a truly broad readership. At last, Gernot
Wagner has done it, and done it with style! His explanations and
commentaries are true to the underlying science and economics, and
his prose makes this not just a very interesting read, but an
immensely enjoyable one. Whether you are on the right or the left
of the political spectrum--or stuck in the middle like me--this is
a book that you should read, and will be glad you did!" --Robert N.
Stavins, Albert Pratt Professor of Business and Government, Harvard
Kennedy School
-It's always a pleasure to read a confident, funny and convincing
writer who promotes counter-intuitive conclusions. If you like the
idea of an environmentalist who works for one of the nation's
largest environmental groups making a full-throated argument
against the Endangered Species Act . . . then But Will the Planet
Notice?: How Smart Economics Can Save the World is the book for
you.- --Dan Shapley, The Daily Green (blog)-Wagner's wry, witty
prose brings rationality to an emotionally charged subject and
urges us to take personal responsibility for the planet by
demanding an economically sound solution to guiding market forces
in the right direction, making it in our best interests to do the
right thing.- --Publishers Weekly-If you want to understand how an
economist thinks about the biggest challenge our planet has ever
stumbled up against, this book is an awfully good place to start!-
--Bill McKibben, author of Eaarth: Making a Life on a Tough New
Planet-Idealism will not shift the choices of billions of people as
effectively as self-interest. Gernot Wagner has written a lucid and
enjoyable exposition of the underlying economics. We must remove
the incentives to treat scarce resources as if they were free. He
respects the moral principles of the idealists who want to change
behavior by precept alone. But, as an economist, he knows that if
we want less of anything, including pollution, we must raise its
price.- --Martin Wolf, Financial Times-This splendid book showcases
why environmental economics is such an exciting field today. Who
knew that an economist not named Krugman could write so well? I
will buy my mom a copy.- --Matthew E. Kahn, author of Climatopolis:
How Our Cities Will Thrive in Our Hotter Future-As the earth
approaches runaway global warming, Gernot Wagner lays out clearly
the moral and economic reasoning we will need to make the tough
choices ahead. His intellect is powerful, his style is engaging and
humorous. But he is also rigorous and persistent, and he will stay
with you until you -get it.- And that's what we need. He takes the
most relevant insights of classical economics, behavioral
economics, moral philosophy and even libertarian doctrine and fuses
them into a consistent and brilliant analytic construct for
thinking about the global environmental threats that face us.-
--Peter J. Goldmark, Jr., former chairman and CEO, International
Herald Tribune-Gernot Wagner underscores the 'eco' in economics,
showing how markets that have lifted millions out of poverty could
lift our planet out of peril.- --Fred Krupp, president of
Environmental Defense Fund and author of Earth: The Sequel-For more
than thirty years, I've been waiting for a book that would
accurately embody an economic perspective on environmental policy
and clearly present it to a truly broad readership. At last, Gernot
Wagner has done it, and done it with style! His explanations and
commentaries are true to the underlying science and economics, and
his prose makes this not just a very interesting read, but an
immensely enjoyable one. Whether you are on the right or the left
of the political spectrum--or stuck in the middle like me--this is
a book that you should read, and will be glad you did!- --Robert N.
Stavins, Albert Pratt Professor of Business and Government, Harvard
Kennedy School
It's always a pleasure to read a confident, funny and convincing
writer who promotes counter-intuitive conclusions. If you like the
idea of an environmentalist who works for one of the nation's
largest environmental groups making a full-throated argument
against the Endangered Species Act . . . then "But Will the Planet
Notice?: How Smart Economics Can Save the World" is the book for
you. "Dan Shapley, The Daily Green (blog)" Wagner's wry, witty
prose brings rationality to an emotionally charged subject and
urges us to take personal responsibility for the planet by
demanding an economically sound solution to guiding market forces
in the right direction, making it in our best interests to do the
right thing. "Publishers Weekly" If you want to understand how an
economist thinks about the biggest challenge our planet has ever
stumbled up against, this book is an awfully good place to start!
"Bill McKibben, author of Eaarth: Making a Life on a Tough New
Planet" Idealism will not shift the choices of billions of people
as effectively as self-interest. Gernot Wagner has written a lucid
and enjoyable exposition of the underlying economics. We must
remove the incentives to treat scarce resources as if they were
free. He respects the moral principles of the idealists who want to
change behavior by precept alone. But, as an economist, he knows
that if we want less of anything, including pollution, we must
raise its price. "Martin Wolf, Financial Times" This splendid book
showcases why environmental economics is such an exciting field
today. Who knew that an economist not named Krugman could write so
well? I will buy my mom a copy. "Matthew E. Kahn, author of
Climatopolis: How Our Cities Will Thrive in Our Hotter Future" As
the earth approaches runaway global warming, Gernot Wagner lays out
clearly the moral and economic reasoning we will need to make the
tough choices ahead. His intellect is powerful, his style is
engaging and humorous. But he is also rigorous and persistent, and
he will stay with you until you "get it." And that's what we need.
He takes the most relevant insights of classical economics,
behavioral economics, moral philosophy and even libertarian
doctrine and fuses them into a consistent and brilliant analytic
construct for thinking about the global environmental threats that
face us. "Peter J. Goldmark, Jr., former chairman and CEO,
International Herald Tribune" Gernot Wagner underscores the eco' in
economics, showing how markets that have lifted millions out of
poverty could lift our planet out of peril. "Fred Krupp, president
of Environmental Defense Fund and author of Earth: The Sequel" For
more than thirty years, I've been waiting for a book that would
accurately embody an economic perspective on environmental policy
and clearly present it to a truly broad readership. At last, Gernot
Wagner has done it, and done it with style! His explanations and
commentaries are true to the underlying science and economics, and
his prose makes this not just a very interesting read, but an
immensely enjoyable one. Whether you are on the right or the left
of the political spectrum--or stuck in the middle like me--this is
a book that you should read, and will be glad you did! "Robert N.
Stavins, Albert Pratt Professor of Business and Government, Harvard
Kennedy School""
"It's always a pleasure to read a confident, funny and convincing
writer who promotes counter-intuitive conclusions. If you like the
idea of an environmentalist who works for one of the nation's
largest environmental groups making a full-throated argument
against the Endangered Species Act . . . then "But Will the Planet
Notice?: How Smart Economics Can Save the World" is the book for
you." --"Dan Shapley, The Daily Green (blog)""Wagner's wry, witty
prose brings rationality to an emotionally charged subject and
urges us to take personal responsibility for the planet by
demanding an economically sound solution to guiding market forces
in the right direction, making it in our best interests to do the
right thing." --"Publishers Weekly""If you want to understand how
an economist thinks about the biggest challenge our planet has ever
stumbled up against, this book is an awfully good place to start!"
--"Bill McKibben, author of Eaarth: Making a Life on a Tough New
Planet""Idealism will not shift the choices of billions of people
as effectively as self-interest. Gernot Wagner has written a lucid
and enjoyable exposition of the underlying economics. We must
remove the incentives to treat scarce resources as if they were
free. He respects the moral principles of the idealists who want to
change behavior by precept alone. But, as an economist, he knows
that if we want less of anything, including pollution, we must
raise its price." --"Martin Wolf, Financial Times""This splendid
book showcases why environmental economics is such an exciting
field today. Who knew that an economist not named Krugman could
write so well? I will buy my mom a copy." --"Matthew E. Kahn,
author of Climatopolis: How Our Cities Will Thrive in Our Hotter
Future""As the earth approaches runaway global warming, Gernot
Wagner lays out clearly the moral and economic reasoning we will
need to make the tough choices ahead. His intellect is powerful,
his style is engaging and humorous. But he is also rigorous and
persistent, and he will stay with you until you "get it." And
that's what we need. He takes the most relevant insights of
classical economics, behavioral economics, moral philosophy and
even libertarian doctrine and fuses them into a consistent and
brilliant analytic construct for thinking about the global
environmental threats that face us." --"Peter J. Goldmark, Jr.,
former chairman and CEO, International Herald Tribune""Gernot
Wagner underscores the 'eco' in economics, showing how markets that
have lifted millions out of poverty could lift our planet out of
peril." --"Fred Krupp, president of Environmental Defense Fund and
author of Earth: The Sequel""For more than thirty years, I've been
waiting for a book that would accurately embody an economic
perspective on environmental policy and clearly present it to a
truly broad readership. At last, Gernot Wagner has done it, and
done it with style! His explanations and commentaries are true to
the underlying science and economics, and his prose makes this not
just a very interesting read, but an immensely enjoyable one.
Whether you are on the right or the left of the political
spectrum--or stuck in the middle like me--this is a book that you
should read, and will be glad you did!" --"Robert N. Stavins,
Albert Pratt Professor of Business and Government, Harvard Kennedy
School"
"Wagner's wry, witty prose brings rationality to an emotionally
charged subject and urges us to take personal responsibility for
the planet by demanding an economically sound solution to guiding
market forces in the right direction, making it in our best
interests to do the right thing." --"Publishers Weekly""If you want
to understand how an economist thinks about the biggest challenge
our planet has ever stumbled up against, this book is an awfully
good place to start!" --Bill McKibben, author of "Eaarth: Making a
Life on a Tough New Planet""Idealism will not shift the choices of
billions of people as effectively as self-interest. Gernot Wagner
has written a lucid and enjoyable exposition of the underlying
economics. We must remove the incentives to treat scarce resources
as if they were free. He respects the moral principles of the
idealists who want to change behavior by precept alone. But, as an
economist, he knows that if we want less of anything, including
pollution, we mus
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