Table of Contents

Section 1: Towards A Theoretical Basis For Science Communication.- 1. The Background to Effective Science Communication by the Public.- 2. Science Communication with the Public: A Cross Cultural Event.- 3. More than Story Telling-Reflecting on Popular Science.- 4. Topical Perspective and the Rhetorical Grounds of Practical Reason in Arguments About Science.- 5. Postmodern Science: The Decline or Liberation of Science.- Section 2: The Experimental Approach To Science Communication.- 6. Conversations in a Landscape of Science and Magic: Thinking about Science Communication.- 7. Communicating Science Through Interactive Science Research Centres: A Research Perspective.- 8. Towards a Unified Model of Education and Entertainment in Technology Centres.- 9. Reaching the Public — Communicating the Vision.- Section 3: Science Communication And The Media.- 10. Science Journalism: the Inside Story.- 11. Presenting a Radio Science Program: Engaging the Public Interest.- 12. Science Communication via Television and the World Wide Web.- Section 4: Science Communication In Practice: Case Histories.- 13. New Visions for Associations for the Advancement of Science: A Case Study.- 14. The Edinburgh International Science Festival.- 15. The Questacon Story.- 16. The Anatomy of a Science Circus and the Development of a Graduate Program in Science Communication.- 17. Learning by Building (Destroying and Tinkering, Too): A Powerful Science Communication Tool.- Epilogue: Reflections Of An Eminent Scientist.- 18. Learning Science Communication on the Job.- Notes on Contributors.

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